Marketing

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Uber launches digital magazine for drivers to promote lifestyle and perks

By Nick Vivion | March 10, 2015

What does a business do to create a unified workforce when it involves a decentralized workforce distributed across over 200 cities worldwide? This challenge is faced by many travel brands, as many fa Read More

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Building a bridge between revenue management and marketing in hotels

By Viewpoints | March 9, 2015

Hotel distribution is more complex today than ever and there are so many companies between the hotel product and the guest. Along the way, two key functions – revenue management and marketing – hav Read More

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Six ways to connect user-generated content with marketing

By Viewpoints | March 3, 2015

Ready to integrate that beautiful picture of a guest enjoying your hotel’s pool into your marketing mix? How about that priceless video of a couple celebrating their honeymoon on the deck of your crui Read More

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Behind the scenes of Airbnb's impressively intricate commercial

By Nick Vivion | February 25, 2015

Move over Wes Anderson, there's a new twee game in town: it's Airbnb's latest commercial, which can only be described as the world's most intricate model train experience. The brand is so pleased w Read More

News / Technology

Facebook to offer real-time video ads during Super Bowl

By Nick Vivion | February 1, 2015

Outside of the World Cup and Olympics, the Super Bowl is one of the most watched viewing events on the planet. And given that most people no longer just do one thing at a time, many viewers are also p Read More

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TripAdvisor splashes out with $25k prize on latest round of UGC ads

By Nick Vivion | January 29, 2015

After enjoying success with its first round of user-generated advertisements, TripAdvisor is back with a massive $25k prize for round two. The continued commitment to user-generated content makes s Read More

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Marketing watch: The top 5 challenges facing marketers globally

By Nick Vivion | January 28, 2015

The "marketer" designation continues to shift towards a new "marketing technologist" title, according to a massive new Salesforce report that crunched responses from 5,000 marketers across the globe. Read More

News / Technology

Marketing watch: Digital marketing trends for 2015 [INFOGRAPHIC]

By Nick Vivion | January 9, 2015

The new year begins well-intentioned on the marketing front. Marketing plans, heavily crafted and finessed late in 2014, begin to be implemented - only to discover that the landscape has already shift Read More

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Airbnb expands Weekend Getaways product globally

By Nick Vivion | November 24, 2014

After an initial test in the LA and SF markets, the Weekend Getaways product has been rolled out globally by accommodations behemoth Airbnb. The Getaways product was born out of the desire to promo Read More

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Marketing watch: Turkish Airlines logs win with global foodie showdown

By Nick Vivion | November 20, 2014

Following the success of last year's "selfie showdown" campaign with Kobe Bryant, Turkish Airlines has decided to take the showdown theme to the culinary realm. The showdown this time is between sp Read More

News / Technology

Latest analysis of digital media consumption shows mismatch of ad dollars

By Nick Vivion | September 18, 2014

American consumers continue to be engrossed in digital media - especially on social networks - yet advertisers are not matching ad dollars to digital time spent, shows the latest analysis. The data Read More

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Do travel bloggers actually have direct influence on consumer decisions?

By Nick Vivion | September 16, 2014

A recent Nielsen report explores the always-important and ever-evolving question of what content types influence consumer decisions the most. So does expert content from travel bloggers have any actua Read More

News / Online

Southwest modernizes look with new identity, Internet reacts

By Nick Vivion | September 8, 2014

44 years after its first flight, Dallas, Texas-based airline Southwest has unveiled a modern refresh to its brand. Much of the rollout was focused on Twitter using the term #SouthwestHeart to Read More

News / Distribution

TripAdvisor shares top on-site engagement strategies for hotels

By Nick Vivion | September 3, 2014

TripAdvisor is a master of traveler engagement. The company thrives when users consult the website for every hotel purchasing decision, and therefore has a completely vested interest in ensuring activ Read More

News / Technology

Move over SoLoMo! It's the year of the mocal traveler

By Nick Vivion | August 26, 2014

Many pixels have been spilled over the rise of SoLoMo - social/location/mobile - so it's about time for a shift in jargon. This is the year of the mocal traveler, according to MDG Advertising. From Read More

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