Marketing

News / Online

Adara ties travel intent to Twitter ad platform with eye towards conversions

By Nick Vivion | December 20, 2013

Adara has recently announced an integrated partnership with Twitter that allows travel brands to retarget users with specific behaviors on the social platform. This partnership is a continued evolu Read More

News / Online

Airbnb launches first flight into integrated marketing with $2 million campaign, Birdbnb

By Nick Vivion | December 18, 2013

[video_popup width="805" height="454" video_link="http://www.youtube.com/embed/QJpMk8uuvo" video_image_link="https://www.tnooz.com/wp-content/uploads/2013/12/Screen-Shot-2013-12-18-at-9.28.23-AM-e1387 Read More

News / Online

How to extend a travel brand with a successful multichannel travel strategy

By Nick Vivion | December 18, 2013

Digital interaction strategist Maxymiser has compiled data taken from a survey of 1,000 users in the United States over the age of 18, to define the multichannel traveler and how the sample is consumi Read More

News / Technology

Marketers: Latest stats show Apple continuing to dominate mobile advertising impressions

By Nick Vivion | December 3, 2013

Apple continues to dominate the mobile advertising space, according to mobile advertising sales platform AdFonic's third quarter statistics. This growth in share is significant, especially given in Read More

News / Online

Tourism New Zealand continues full-on marketing assault with giant pop-up book

By Nick Vivion | December 2, 2013

Tourism New Zealand continues to blaze trails into buzzworthy marketing territory with an enormous life-size pop-up book featuring scenes from the latest edition of the Hobbit trilogy. Filmed in Ne Read More

News / Online

Choose your own European adventure: British Airways' new video marketing campaign is a winner

By Nick Vivion | November 14, 2013

British Airways has launched a "choose your own adventure" style marketing campaign focusing on exploring different European destinations. The campaign is called "Yourope," and focuses on customiza Read More

News / Technology

Survey says: What devices do Americans use most for reading emails?

By Nick Vivion | November 13, 2013

Recent stats show mobile devices continue to dominate desktops, delivering 61% of e-mail opens in the latest quarter while desktops were only used to open emails 39% of the time. Tablets are still Read More

News / Online

Email marketing at AirBnb: An eye for conversion and community

By Viewpoints | November 8, 2013

[video_popup width="805" height="454" video_link="http://www.youtube.com/watch?v=e4D0UHPZJH0" video_image_link="https://www.tnooz.com/wp-content/uploads/2013/11/airbnblists.png.scaled1000-e13839316069 Read More

News / Online

Follow up: YouTube's tips on video marketing for airlines

By Nick Vivion | November 8, 2013

Here's a quick follow-up from our video marketing article from earlier this week that looked at the ways that airlines are using video to market on YouTube. Especially given the mainstream media su Read More

News / Distribution

Finding nearby events: A peek backstage at Eventseeker

By Viewpoints | November 4, 2013

Of course, one thing every traveler is faced with is finding things to do wherever they may be. One option is live events. NB: This is a viewpoint by Drew Meyers , founder of Oh Hey World. Read More

News / Online

Startup pitch: A focus on content marketing for the travel industry

By Nick Vivion | November 1, 2013

Content marketing continues to be not only an effective means of lead generation, but a vital part of any marketing strategy. With search algorithms prioritizing unique content, and consumers much Read More

News / Online

New mobile marketing channel: What do Instagram ads mean for travel brands?

By Nick Vivion | October 28, 2013

Facebook's Instagram announced the rollout of advertising on the platform last week. The announcement was made using a sample advertisement, placed directly in users' feeds, which explained the new Read More

News / Online

How technology fragmentation, organizational effectiveness impacts digital customer experience

By Nick Vivion | October 14, 2013

In their latest research, Forrester Consulting and Qubit tackle an important issue deserving of more attention: the successful implementation of digital marketing technology across departments. Man Read More

News

Mastering social media is effective for some, a loss for others, and very expensive for all

By Nick Vivion | October 7, 2013

A recent report published by Tata Consulting Services shows just how large corporations are dealing and/or still struggling with social media. The global report, which was called "Mastering Digital Read More