Marketing

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TripAdvisor shares top on-site engagement strategies for hotels

By Nick Vivion | September 3, 2014

TripAdvisor is a master of traveler engagement. The company thrives when users consult the website for every hotel purchasing decision, and therefore has a completely vested interest in ensuring activ Read More

News / Technology

Move over SoLoMo! It's the year of the mocal traveler

By Nick Vivion | August 26, 2014

Many pixels have been spilled over the rise of SoLoMo - social/location/mobile - so it's about time for a shift in jargon. This is the year of the mocal traveler, according to MDG Advertising. From Read More

News / Online

How this piece of paper will change travel marketing forever

By Nick Vivion | August 8, 2014

Finally, a piece of travel marketing technology worthy of writing about: a piece of cold, hard, and decidedly undigital paper. Yes, paper! How is this particular piece of paper going to change trav Read More

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Opportunities in video marketing remain, as brands become media companies

By Nick Vivion | August 6, 2014

Consumers increasingly perceive brands as media companies, a perception that is both fueled by companies creating more engaging content and consumer expectation of more interactive and interesting adv Read More

News / Technology

Proximity continues to be the primary driver for in-destination American traveler

By Nick Vivion | July 7, 2014

Marketing automator Placeable has queried one thousand American travelers regarding their travel habits, and have found that proximity continues to trump all when travelers are selecting businesses to Read More

News / Technology

New 360-degree camera technology promises to revolutionize travel marketing

By Nick Vivion | June 2, 2014

Marketers, first adopters and future watchers, here's something to spend money on this morning: the Giroptic 360cam which has raised $800k in less than a week. The company, which is on Kickstarter Read More

News / Online

Marketing tech trends and what agencies really think about clients

By Nick Vivion | April 28, 2014

With technology's rapid pace of innovation, digital marketing is an ever-evolving business that often requires more than a travel organization can muster internally. Enter the digital agency, which co Read More

News / Distribution

Japan Timeline: Local governments get boost with new web portal from inbound operator

By Nick Vivion | April 8, 2014

Inbound travel operator and travel agency intermediary Freeplus has come up with a clever way to engage international travel agents with information about Japan, while simultaneously allowing local pr Read More

News / Technology

On digital marketing and becoming a cross-channel marketing mastermind

By Nick Vivion | March 13, 2014

Experian Marketing Services has released the 2014 version of its Digital Marketer Report, with the theme of "becoming a cross-channel marketing mastermind." The report, available for download here, Read More

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It's Friday: Do you know where your vacation days are?

By Nick Vivion | February 21, 2014

[video_popup width="805" height="454" video_link="https://www.youtube.com/watch?v=w-67AA1oa_0" video_image_link="https://www.tnooz.com/wp-content/uploads/2014/02/shutterstock_100096331-1-e139300443422 Read More

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Club Med crowdsources elements of latest ski resort in the French Alps

By Nick Vivion | February 18, 2014

[video_popup width="805" height="454" video_link="https://www.youtube.com/watch?v=DK21MAvQ79I" video_image_link="https://www.tnooz.com/wp-content/uploads/2014/02/Screen-Shot-2014-02-18-at-10.26.37-AM- Read More

News / Technology

Virgin America and Gogo partner with app for in-flight networking - and a dream pitch

By Nick Vivion | February 14, 2014

Virgin America and Gogo Inflight WiFi have partnered with mobile business networking app Here on Biz on a cross-marketing promotion that offers up free flights to entrepreneurs with the perfect pitch. Read More

News / Online

United aggressively markets Valentine's Day across social platforms

By Nick Vivion | January 30, 2014

Valentine's Day is upon us. It's the lovely day in which the marketing pressure pushes the stakes high into the sky, and travel brands of all kinds are rolling out Valentine-themed campaigns. Unite Read More

News / Distribution

Hospitality standards and P2P: Airbnb and Housetrip talk building a global network of hoteliers

By Nick Vivion | January 6, 2014

One of the most poignant criticisms of P2P accommodation websites is that the network's decentralized nature leads to slack standards as far as hospitality. The argument is that such a large collectio Read More

News / Online

Relevancy is key driver for marketing engagement in 2014 [INFOGRAPHIC]

By Nick Vivion | January 3, 2014

The beginning of the year is a busy one for marketers, who must quickly finalize marketing plans for 2014 - and then begin deploying available assets to begin following through on the plan. Accordi Read More

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