Marketing

News / Technology

Starkov's technology and marketing resolutions for hoteliers (part one)

By Viewpoints | January 6, 2017

There was an obvious and substantial emphasis on ‘book direct’ marketing strategies in 2016, with hoteliers looking to drive more direct business via loyalty member-only rates, special incentives, uni Read More

News / Distribution

The complete guide to online marketing and strategy for independent hotels (part two)

By Patrick Landman | November 3, 2016

In the first part of our complete guide to online marketing and strategy for hotels, published earlier this week, we talked about brand protection to drive direct sales. Another method that can be use Read More

News / Distribution

How to tell if your marketing is driving incremental revenues

By Viewpoints | September 5, 2016

Your marketing team deployed a customer-level mobile promotion for a discounted upgrade and it yielded a high redemption rate. Success! Or was it? NB: This is a viewpoint by Cornelius Kaestner, sen Read More

News / Online

RhinoCarHire rebrands, Revinate stays with Steigenberger, and more...

By PhocusWire | April 28, 2016

This is a roundup of product news and announcements for travel MARKETING in tourism and hospitality for April 2016. Thursday 28 April 2016: RhinoCarHire rebrands with help from Priceline Group Read More

News / Distribution

Hotels have the data to be better with email

By Viewpoints | April 26, 2016

OTAs and airlines are well known for sending emails with helpful information and lucrative offers. They constantly remind us that they are there if we need them. But for some reason you rarely see sim Read More

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Five steps to increase bookings with Facebook remarketing

By Sponsored Content | February 3, 2016

Today, more than 70% of travel’s digital ad dollars go to direct response advertising. Intent-based search advertising takes the lion's share and has proven to drive revenue reliably and effectively a Read More

News / Technology

Yo ho ho hotels, is your website ready for Christmas?

By Viewpoints | October 6, 2015

Like it or not, the cards and gift wrap are already in the shops. Christmas is coming and, like traditional high-street retailers, hotels should start "tinselling up" their own digital shop windows. Read More

News

Tourism Tribe aims to help operators swap tips on marketing and distribution

By Stephen Joyce | October 2, 2015

Even though 85% of travelers use their smartphones while on holiday and many sites are seeing upwards of 50% of their web traffic originating on mobile devices, only 40% of operators who have websites Read More

News / Distribution

Think about the context of your travel content

By Viewpoints | September 9, 2015

Content fever continues to spread, with ever more travel companies getting the message on “brand publishing,” what it is and how they should do it. But a question that is often overlooked is why this Read More

News / Online

Timing is everything for hotel content marketing

By Viewpoints | July 14, 2015

When creating online travel content, it is tempting to come up with brand new ideas as you go along. After all, travel is all about spontaneity; it’s the off-the-cuff experiences that often make the g Read More

News / Distribution

Think email marketing in travel is dead? Three ways travel brands can still win

By Viewpoints | June 5, 2015

With 49% of UK travellers buying their holidays online, travel brands need to be making full use of the channels available to them in order to secure sales. NB: This is a guest article by Chad Harw Read More

News / Online

Hyperlapse and real-time footage combine in London Lights promo

By Nick Vivion | April 10, 2015

The ability for outstanding marketing collateral to stand out from the crowd is directly tied to how technology and creativity resonate together. A new video from HotelClub does just that, taking t Read More

News / Online

Expedia's faux interns debunk Millennial myths with humor and panache

By Nick Vivion | March 16, 2015

Expedia is taking intern marketing mania to task with an entertaining ongoing marketing campaign that focuses on two actors portraying interns, who then answer questions submitted via social media. Read More

News / Distribution

Is hotel metasearch the answer to everything?

By Viewpoints | March 13, 2015

Do you remember the "social media monetization" era. It was the answer to everything that was keeping hotel marketers awake at night. At least according to those with vested interests. NB: This is Read More

News / Online

eBookers looks to redefine the travel brochure for the age of social media

By Nick Vivion | March 11, 2015

British holidaymakers have a new way to discover travel options via a new social travel brochure facilitated by eBookers. The idea is to take all of those vacation photos posted on social media and Read More

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