Marketing

News / Online

Small town, big show: How small DMOs grow with influencers and storytelling

By Marisa Garcia | September 17, 2025

Some DMOs have found success by connecting with content creators who are rooted in their communities and focused on storytelling. Read More

From Our Partners / Distribution

Achieving your ideal hotel channel mix: 5 Key steps for every hotel type

By Amadeus | September 16, 2025

Whether independent, branded, franchised or part of a management company, every hotel must actively manage and optimize all available booking channels. Read More

News / Technology

Tripadvisor CEO Matt Goldberg talks SEO, shift to AI

By Morgan Hines | September 12, 2025

Tripadvisor has adjusted its strategy, building on its existing internet credibility to fit a changing search environment. Read More

News / Technology

The Phocuswright Conference 2025 - speakers and program

By PhocusWire | September 11, 2025

The Phocuswright Conference 2025 takes place in San Diego November 18-20 at the Manchester Grand Hyatt. Read More

News / Online

Fragmented data, siloed systems: How hotels can move forward

By Abby Crotty | September 11, 2025

A recent study found 49% of hoteliers struggle to access data they need for revenue and operational decisions. Read More

News / Technology

Travel tech flashback: What made headlines in 2024?

By Morgan Hines | September 10, 2025

The travel industry was enamored with artificial intelligence (AI) in 2024, with the topic repeatedly making waves. Read More

From Our Partners / Online

Precision and predictability for travel marketing: Essential visitor intelligence to drive growth

By Zartico | September 9, 2025

In partnership with Zartico, this video series explores the latest trends and delivers practical insights to help travel marketing executives protect market share, stay relevant and prepare for... Read More

News / Technology

Study tracks how travel shoppers use Google’s AI Mode

By Abby Crotty | September 9, 2025

A small behavioral study from Propellic examined how travelers interact with Google AI Mode and why travel marketers need to adjust. Read More

From Our Partners / Online

Using travel marketing intelligence to multiply ROI

By PhocusWire | September 9, 2025

In the final installment in Zartico’s video series, co-founder and chief innovation officer Jay Kinghorn outlines the core challenges of trying connect online ad activity with offline visitation. Read More

News / Technology

Understory lands €12M to help experience providers automate their businesses

By Linda Fox | September 8, 2025

The company, formerly called Holdbar, will use the investment to expand in the experiences market as well as for product development. Read More

News / Online

OTAs' high hopes for social, AI channels as Q2 marketing spend hits $5B

By Linda Fox | September 8, 2025

OTAs are looking to drive efficiency as they diversify from performance marketing to other channels, including social and AI-powered search. Read More