Marketing

News / Online

Google will have to share data with competitors, U.S. judge rules

By Morgan Hines | September 2, 2025

Google will not have to sell its Chrome browser but will face new restraints such as a block on exclusive contracts. Read More

News / Distribution

Have TikTok and Booking.com just ‘nuked’ the travel funnel?

By Morgan Hines | August 28, 2025

Select U.S. users can now book hotel rooms through Booking.com directly on TikTok—and the platform has also launched TikTokGO for creators to earn travel commissions. Read More

News / Online

Three charts that reveal how digital sources shape destination decisions

By Phocuswright Research | August 27, 2025

Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general search engines and review platforms dominate as the most influential sources. Read More

From Our Partners / Online

How marketers are fusing data science with real traveler behavior

By PhocusWire | August 26, 2025

Zartico executives explore how travel marketers can use data science to close the loop between marketing investment and real-world revenue. Read More

News / Online

Travel Tech Flashback: What made headlines in 2020?

By Abby Crotty | August 26, 2025

As part of our Travel Tech Flashback series, we took a look at 2020, otherwise known as the year that changed travel forever. Read More

News / Online

Way expands Hyatt ancillary, loyalty partnership

By Morgan Hines | August 25, 2025

Way’s platform and APIs will be integrated into Hyatt’s digital ecosystem, allowing for end-to-end merchandising and marketing. Read More

News / Online

Addressing rising customer acquisition costs in travel

By Abby Crotty | August 21, 2025

According to a survey of approximately 270 respondents across the travel industry, customer acquisition costs were up approximately 35% from 2022 to 2025, while customer lifetime value was up just 4.5%.... Read More

News / Technology

Generative AI platform personalization: At what cost?

By Matthew Parsons | August 20, 2025

Travel companies have been striving to obtain specific, personalized data for many years. Are the AI platforms about to gain a competitive edge as they learn more about the users? Read More

News / Online

Travel Tech Flashback: What made headlines in 2018?

By Linda Fox | August 19, 2025

Take a look back at some of the headlines in the travel industry from 2018. Do they any bearing on what's happening now? Read More

From Our Partners / Online

Decoding online shopping: Travel and hospitality consumer trends for 2025

By AB Tasty | August 18, 2025

Find out where consumers get inspiration for new travel plans, what leads them to abandon their cart or booking, what types of AI tools can make the online experience easier and more. Read More

News / Online

Travel trends and social media in Africa, the Middle East and China

By Abby Crotty | August 14, 2025

During an executive panel at Phocuswright Europe in Barcelona, panelists also touched on products they’re working on, B2B travel tech trends and fraud in Africa. Read More

News / Technology

Travel experts on Perplexity’s bid to buy Google Chrome

By Morgan Hines | August 13, 2025

Industry leaders differ on Perplexity’s motivations and how the deal could impact the travel space. Read More

News / Online

Freedom, flexibility and transparency: What Gen Z travelers really want and need

By Abby Crotty | August 13, 2025

Gen Z is adventurous and spontaneous, and their travel booking preferences reflect these preferences. Read More

From Our Partners / Online

Keys to converting travel insights to impact

By PhocusWire | August 12, 2025

Zartico chief operating officer Nicole Brownell and co-founder and chief innovation officer Jay Kinghorn explore how destinations and resorts can use data science to close the loop between marketing... Read More

News / Technology

United invests in Dfinitiv to unlock loyalty and media revenue

By Linda Fox | August 8, 2025

The airline is exploring use cases for Dfinitiv’s technology across its loyalty program, MileagePlus, and its commerce media network, Kinective Media, which was unveiled a year ago. Read More

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