Marketing

News / Technology

Sharing economy spurs hotel investment in tech, loyalty programs

By Mitra Sorrells | January 19, 2018

Competition from Airbnb, HomeAway and other sharing economy businesses that offer alternative accommodations is prompting hotels to beef up their marketing technology and loyalty programs. Read More

Opinion / Online

As online travel matures in the West, what does the next chapter look like?

By Kei Shibata - Venture Republic | January 18, 2018

As the global online travel market reaches a turning point, what lies in store for all players, from global to local? Read More

Opinion / Online

Tech and the transforming vacation rental industry

By Steve Milo - VTrips | January 17, 2018

The vacation rental industry, a once sleepy and highly fragmented niche segment of travel, is rapidly being transformed from the “mom and pop” operations epitomized by T-shirts and flip-flops to slick... Read More

News / Online

Video: Wildest dreams didn't predict success of Booking.com

By Kevin May | January 16, 2018

Depending on who you ask, Booking.com is either the finest example of an online travel success story or a giant of the industry that hotels love to hate. Read More

News / Online

The next wave of booking assistance through WhatsApp

By Jill Menze | January 15, 2018

To solve the traveler conundrum of airplane seat selection, Indian booking engine Goibibo has integrated with WhatsApp. Read More

News / Online

Research Spotlight: Airbnb looking back and forward

By PhocusWire | January 12, 2018

Close to a decade since its foundation and $4.4 billion in funding later, Airbnb is one of the genuinely disruptive brands in the travel industry. Read More

News / Technology

Four focus areas for travel marketers to unlock the mobile opportunity

By Viewpoints | January 11, 2018

This is a viewpoint from Nancy Hall, senior vice president at Conversant. Earlier this year, digital travel sales in the US were forecasted to reach $189.62 billion, of which 40% were estimated to Read More

News / Online

Research Spotlight: Online travel in Asia Pacific to continue soaring

By PhocusWire | January 11, 2018

The last 15 years have seen Asia Pacific go from being a relative backwater in online travel to the biggest regional market on the planet. Read More

News / Startups

Video: Three approaches to running a travel startup

By Kevin May | January 9, 2018

One has taken in around $450 million funding. Another hasn't brought in any outside capital investment. The other a modest $1.5 million. Read More

News / Online

Report: Luxury hotel brands must navigate shifting online ad landscape

By Mitra Sorrells | January 9, 2018

Luxury hotel brands need to reexamine their digital marketing budgets as Google continues to grow its presence in travel search and online booking. Read More

News / Distribution

New flight subscription app adds cities, new partner

By Mitra Sorrells | January 9, 2018

SkyHi, a new entrant in the air travel subscription sphere, added 10 cities to its system in December, bringing the total number of destinations served to 49 in the United States, Canada and Europe. Read More

Opinion / Distribution

PhocusWire Forecast 2018: Hotel issues to sharpen

By Dori Stein - Fornova | December 28, 2017

2018 will be another busy year in the distribution space, as hotels and online travel agencies continue to dance and spar. Read More

Opinion / Online

PhocusWire Forecast 2018: Our view on Online

By PhocusWire | December 21, 2017

The state of online travel as we leave 2017 and enter 2018 couldn’t be more fascinating and yet still fairly difficult to gauge. Read More

News / Technology

PhocusWire Forecast 2018: Search and Hotel Tech

By PhocusWire | December 18, 2017

With 2018 around the corner, Phocuswright and PhocusWire are presenting snapshots of the 12 trends we think will be significant next year across six installments. Read More