Marketing

News / Online

Hotels that request guest feedback earn more positive reviews

By Mitra Sorrells | April 9, 2018

Accomodations can improve their online reputation by proactively asking guests to post reviews. Read More

News / Technology

What one destination discovered about using virtual reality for travel marketing

By Nick Vivion | April 9, 2018

Virtual reality continues its march into the mainstream. While most consumers do not have access to the headsets required to properly experience the medium, there are enough out there that do. One of Read More

Eye tracking Palace Resorts Expedia Group Media Solutions2

News / Technology

How this marketing campaign uses eye tracking technology to gauge traveler interest

By Mitra Sorrells | April 5, 2018

All-inclusive luxury brand Palace Resorts wants its guests to experience a worry-free vacation “without lifting a finger,” and now it is using eye tracking technology to translate that concept to a new... Read More

News / Online

What other travel brands can learn from Expedia Group brand launch

By Marisa Garcia | April 5, 2018

As initial reactions to Airbnb and Uber’s new logos have shown, rebranding is a tricky business. It may sometimes feel that brands can’t put a foot right with the public when they introduce change. B Read More

News / Technology

Augmented reality is the next mass media – are you ready for the revolution?

By Viewpoints | April 3, 2018

This is a viewpoint from Chris Elson, client development manager at Diverse Interactive. Hate it or love it, there's a content-experience juggernaut knocking at our door: Augmented reality. Ther Read More

News / Online

VIDEO: The traveler's digital path to purchase explained

By Kevin May | March 19, 2018

The belief that the "average traveler" is just a myth is gaining further weight with the release of a study detailing the myriad of routes taken to buy a trip. Read More

Opinion / Online

What destinations can learn from data around March Madness

By Scott Garner - ADARA | March 19, 2018

For the NCAA basketball tournament, college loyalists are traveling in shows of support for their favorite teams. Here’s how the Arizona Office of Tourism used travel data to quantify the impact of its... Read More

News / Online

Data shows digital traveler indecision with websites and destinations

By Kevin May | March 15, 2018

Interesting findings shared by Travel Audience illustrate indecision by travelers when browsing for trips. Read More

Interview / Online

In The Big Chair - Mark Rabe of Sojern

By Jill Menze | March 15, 2018

As CEO, Mark Rabe has helped Sojern stay on various best places to work lists by fostering a culture of teamwork and innovation. Read More

News / Online

4 essential search marketing strategies to capture spring travel demand

By Viewpoints | March 14, 2018

This is a viewpoint from Christi Olson who heads up evangelism for Bing at Microsoft. If you’re a travel marketer, you’ve had a few weeks to recover from the holiday insanity, and you know that the Read More

News / Online

Airbnb courts hoteliers in crusade against OTAs

By Jill Menze | March 14, 2018

Airbnb has made no secret of its intentions to knock off Expedia and Booking.com from the top of the travel food chain. Read More

Online

Do travel advertisers know what underwear you are wearing?

By Peter Strimbu | March 12, 2018

(I’ll break the suspense up front – thank goodness, no) Read More

News / Startups

Budget hotel platform RedDoorz raises $11M to grow in Southeast Asia

By Mitra Sorrells | March 12, 2018

Singapore-based RedDoorz is planning “aggressive regional expansion” of its budget hotel booking system after securing $11 million in pre-Series B funding. Read More

News / Online

Booking.com wants to "win" private accommodation but won't mimic Airbnb

By Kevin May | March 7, 2018

What a difference a few weeks can make - Airbnb was once a big threat to hotels, yet now all the attention is on its emergence as a competitor to online travel agencies. Read More

News / Online

Google Flights: the mainstream player everyone feared?

By Kevin May | March 2, 2018

Google doesn't really talk about how well its Flights metasearch engine is shaping up against its powerful competitors - but external data providers can help shine a light. Read More

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