Marketing

Interview / Technology

VIDEO: XTrader - Summit pitch at Phocuswright 2018

By Kevin May | December 18, 2018

XTrader offers connected TV and digital video as customer acquisition channels in China. Read More

From Our Partners / Online

The Gen Z and Millennial mindset: capturing the attention of these young and fast-growing generations

By Lisa Lindberg - Expedia Group Media Solutions | December 17, 2018

Today’s younger generations are redefining the rules of engagement and asserting their role in purchasing decisions—for themselves, and their families—and travel is no exception. Read More

Interview / Startups

VIDEO: TripElephant - Summit pitch at Phocuswright 2018

By Kevin May | December 17, 2018

TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More

News / Online

GuestReady grows European presence with new acquisition and partnership

By Mitra Sorrells | December 13, 2018

London-based GuestReady is expanding its portfolio of European short-term rentals through deals with providers in Portugal and France. Read More

Opinion / Online

Dwindling blockchain hype, the stagnation of voice and more travel tech predictions for 2019

By Stephen Taylor - Sojern | December 11, 2018

It’s easy to overestimate or underestimate the impact that any single issue will have on travel businesses next year. Given all of this, here are my top predictions for the travel industry in 2019. Read More

Interview / Technology

VIDEO: Tinyclues - Launch pitch runner-up at Phocuswright 2018

By Kevin May | December 11, 2018

Tinyclues' AI-first solution reinvents how marketers work while doubling their campaign revenue and improving the customer experience. Read More

News / Technology

VIDEO: Regulations and sustainability - an awkward paradox for travel

By Mitra Sorrells | December 6, 2018

Tourism drives economic growth for destinations, but it can also cause issues such as overcrowding and regulatory challenges. Read More

From Our Partners / Online

VIDEO: Facebook on messaging and mobile for travel brands

By Kevin May | December 6, 2018

The rise of mobile at the turn of the decade has now settled into a pattern that most travel brands have finally recognized. Read More

News / Online

A review of 2018, a preview for what's next: Travel marketing

By Mitra Sorrells | December 5, 2018

As we look ahead to 2019, we asked MMGY Global CEO Clayton Reid to share thoughts on the future of travel and what lies ahead for marketing and advertising strategies, the growing influence of Google... Read More

Opinion / Distribution

Amid hotel distribution wars, Google will be the last site standing

By Marco Benvenuti - Duetto | December 4, 2018

In an ideal situation for hotels, travelers looking for overnight accommodations would just come directly to them - by walking into the lobby, calling a 1‐800 number or visiting the hotel’s... Read More

Interview / Startups

VIDEO: Baarb - Summit pitch winner at Phocuswright 2018

By Kevin May | December 3, 2018

This enterprise B2B platform is helping global travel brands deliver hyper-relevant search results based on travelers' preferences. Read More

News / Online

PODCAST: PhocusWire PundIT Show #16

By Kevin May | November 30, 2018

The second our podcasts recorded during The Phocuswright Conference in Los Angeles is now available. Read More

News / Online

Simpleview, Tourism Media merge to create global marketing organization

By Mitra Sorrells | November 30, 2018

Arizona-based Simpleview and Liverpool-based Tourism Media Group are merging, creating a global marketing organization that will serve more than 800 destination marketing organizations, regional tourism... Read More

News / Technology

Dnata acquires majority stake in AI personalization platform Bd4travel

By Mitra Sorrells | November 27, 2018

Dnata, an air services provider that is part of the Emirates Group, has acquired a majority stake in Bd4travel for an undisclosed amount. Read More

News / Technology

Gen Z reignites traveler affinity for mobile apps

By Linda Fox | November 27, 2018

Generation Z travelers are looking for mobile apps and services to help them budget and plan trips as well as to organize and share their experiences on return. Read More

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