Marketing

News / Online

Activities and experiences, not deals, drive Generation Z

By Linda Fox | November 20, 2018

Travel marketers are in for a rethink in order to address the demands of the Generation Z cohort, which is now entering the work (and leisure) space. Read More

News / Distribution

VIDEO: Google talks new ideas, not being creepy and the death of SEO

By Linda Fox | November 20, 2018

Tensions between Google and online travel companies are ongoing although some are faring between better when it comes to their partnerships. Read More

News / Distribution

VIDEO: Hilton on loyalty, millennials and digital marketing

By Mitra Sorrells | November 16, 2018

With experience at Microsoft, Capital One and Uber, Kellyn Smith Kenny joined Hilton in January as the hospitality brand’s senior vice president and chief marketing officer, overseeing strategy for its... Read More

News / Online

Travel fans are engaged on Instagram, but can brands keep up?

November 14, 2018

Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More

News / Online

Sojern raises $120M, eyes new markets, verticals

By Jill Menze | November 13, 2018

Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More

Opinion / Online

How engaging the silent traveler can improve the customer experience

By Russ Pedder - Rant & Rave | November 8, 2018

To target the silent traveler, brands need to encourage and empower customers to share honest, real-time feedback. To do this, brands should ensure it’s easy for customers to leave feedback, in their... Read More

News / Distribution

The metasearch model, part 4: Startup space

By Mitra Sorrells | October 29, 2018

Compared to other aspects of travel, metasearch has not seen as much activity from startups. For our final piece in this series, we explore the question of why, with insights from a venture... Read More

News / Online

The hotel email marketing trends that can help boost ROI

By Jill Menze | October 26, 2018

Compared to other marketing channels such as social media, direct mail or paid search, email delivers the highest returns on investment for hoteliers. But the contents - and timing - of emails sent by... Read More

Expedia Group acquires Pillow and ApartmentJet

News / Technology

Expedia Group goes deeper into alternative rentals with acquisitions of Pillow and ApartmentJet

By Mitra Sorrells | October 25, 2018

Expedia Group has acquired two software companies that serve the short-term rental market, a move it says will enhance its alternative accommodations marketplace for residents, owners and managers in... Read More

Opinion / Online

Costly Facebook advertising mistakes that travel brands should avoid

By Volkan Cagsal - Adphorus | October 24, 2018

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More

Opinion / Online

How hotels can manage brand protection changes on Google

By Marta Lopez - Mirai | October 23, 2018

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). Read More

News / Online

Interactive content most effective marketing tool for travel brands

By Mitra Sorrells | October 19, 2018

Travel brands looking to maximize their search engine optimization strategy should focus on creating interactive content since it ranks higher than all other forms of content for URL ratings, social... Read More

Opinion / Distribution

The true cost of hotel brand participation online

By Peter O’Connor - Essec Business School | October 16, 2018

There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started. Read More