Marketing

News / Online

Travel industry must fix “trust gaps” as it restarts

By Mitra Sorrells | June 24, 2021

Based on a results of a survey of 11,000 consumers, Travelport says the pandemic has created a “once-in-a-lifetime” opportunity for the travel industry to regain travelers’ trust. Read More

News / Online

Short-term rental booking habits are starting to "normalize"

By Jill Menze | June 23, 2021

According to new data from Guesty, travelers are growing comfortable with shorter stays and longer booking windows as they head into the summer and beyond. Read More

News / Online

The short-term rental industry is booming – but will it last?

By Jill Menze | June 14, 2021

The alternative accommodations market is headed for a record summer, but as people return to work and school, can that trajectory be sustained? Read More

News / Technology

Is there a role for NFTs in travel?

By Jill Menze | June 9, 2021

Non-fungible tokens could present an opportunity for travelers to gain clout and for providers to connect with their audiences. Read More

News / Online

My Method... How the Setai hotel used tech to transform the guest arrival experience

By David Mezuman - Duve | June 9, 2021

Working with Duve, The Setai, Sea of Galilee, is using digital communication solutions to streamline the check-in process for guests. Read More

News / Online

Q&A: OYO on how it wants to emerge from the COVID crisis

By Mitra Sorrells | June 8, 2021

Abhinav Sinha, COO of India-based OYO, discusses what the company has learned through the pandemic, new tech products it has launched and its plans for future growth. Read More

News / Technology

Agoda CEO John Brown on the tech that differentiates

By Yeoh Siew Hoon - WiT | June 4, 2021

Agoda CEO John Brown says the strategic use of artificial intelligence can be the key to winning customers for online travel agencies. Read More

Opinion / Online

Hello? Is anybody there? Travel companies are often ignoring customers

By Can Ozdoruk - Netomi | June 2, 2021

A new report from Netomi finds travel companies are failing to meet the demands of the modern traveler and are at risk of losing revenue and loyalty as a result. Read More

Interview / Startups

STARTUP STAGE: NaviSavi is an app for sharing short-form travel videos

By Mitra Sorrells | June 1, 2021

Founded in June 2019, NaviSavi is an app for individuals and businesses to share videos of 30 seconds or less about a destination or experience. Read More

News / Technology

Simpleview invests in location-based marketing company Stroll

By Linda Fox | May 28, 2021

Stroll helps destinations engage with visitors in real time based on their interests. Read More

News / Online

Google, UNWTO partner to provide data and training to aid destinations in recovery

By Mitra Sorrells | May 24, 2021

The new agreement between Google and the UNWTO builds on pilot programs launched in the Middle East and Africa starting last September. Read More

News / Online

Expedia, Booking.com and Airbnb differ on marketing tactics as recovery begins

By Kevin May | May 19, 2021

Three giant brands in online travel are attempting to capture the pent-up demand for trips as lockdowns ease in some markets around the world. Read More

Opinion / Technology

How to help DMOs transform travel through data and technology

By Luca Romozzi - Sojern | May 14, 2021

A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration. Read More

News / Online

Airbnb revenue climbs 5% as travel rebounded in Q1 2021

By Jill Menze | May 13, 2021

Airbnb revenue grew 5% to $887 million in the first quarter of 2021, though losses mounted to $1.2 billion. Read More

phocuswire-pulse-social-media-influencers-travel-mindset

News / Online

VIDEO: What's next for travel influencers?

By PhocusWire | May 12, 2021

Speaking during PhocusWire Pulse: A New Age For Social Media, Travel Mindset’s Jade Broadus discussed how influencers fit into travel marketing strategies as travel resumes. Read More

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