Marketing

jurny-fundraise
News
Hospitality tech provider Jurny raises $9.5M
By Mitra Sorrells | October 5, 2021
Founded in June 2020, Jurny says it will use the funding to accelerate global expansion of its Jurny Virtual solution.   Read More
VIDEO: Customer acquisition in alternative accommodation
News / Distribution
VIDEO: Customer acquisition in alternative accommodation
By PhocusWire | September 30, 2021
The promise of convenience and not having to rub shoulders with other guests was enough to give the sector a much-needed boost after traveler volumes collapsed at the onset of COVID-19. Read More
Do online travel agencies suffer from brand blindness?
Opinion / Online
Do online travel agencies suffer from brand blindness?
By Chris Torres - Tourism Marketing Agency | September 27, 2021
To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More
Travel app downloads surpass 2019 numbers, Hopper ranks top booking app
News / Online
Travel app downloads surpass 2019 numbers, Hopper ranks top booking app
By Jill Menze | September 27, 2021
According to a report from SensorTower, top travel booking apps exceeded 10.6 million downloads in Q2 2021 – an 81% jump compared to 2019. Read More
sounding-off-131-tripadvisor
Interview / Online
Sounding Off: Tripadvisor Plus changes show the complexity of travel subscriptions
By PhocusWire | September 24, 2021
Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs. Read More
VIDEO: New audiences and where to spend your travel marketing budget
News / Online
VIDEO: New audiences and where to spend your travel marketing budget
By PhocusWire | September 21, 2021
Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More
neverending-tourism-opinion
Opinion / Online
Neverending tourism and how it can drive recovery
By Digital Innovation in Tourism Observatory - Politecnico di Milano | September 17, 2021
Neverending tourism concept identifies the extension of the travel experience in time and space, made possible by digital solutions. Read More
STARTUP STAGE: Your Rocket Fuel helps hotel sales teams generate corporate revenue
Interview / Startups
STARTUP STAGE: Your Rocket Fuel helps hotel sales teams generate corporate revenue
By Jill Menze | September 15, 2021
Launched in September 2020, Your Rocket Fuel combines data from public and private sources to predict company hotel and relocation demand. Read More
VIDEO: Location targeting as a travel marketing tactic
News / Technology
VIDEO: Location targeting as a travel marketing tactic
By PhocusWire | September 14, 2021
Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More
wit-singapore-tourism-cto
News / Online
The role of data and tech in transforming a destination experience
By Yeoh Siew Hoon - WebInTravel | September 14, 2021
The new chief technology officer for the Singapore Tourism Board shares the organization’s digital transformation and innovation roadmap.  Read More
Key developments in the Russia online travel market
News / Online
Key developments in the Russia online travel market
By Phocuswright Research | September 13, 2021
Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More
Tackling unconscious bias in travel marketing
Opinion / Online
Tackling unconscious bias in travel marketing
By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021
We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More
VIDEO: A hotelier’s approach to digital marketing
News / Online
VIDEO: A hotelier’s approach to digital marketing
By PhocusWire | September 9, 2021
Speaking during PhocusWire Pulse, Red Carnation Hotel Collection global marketing director Victoria Murden explained how her team is adapting strategies as it plans for the future. Read More
How short-term rental data can help DMOs build back sustainably
Opinion / Online
How short-term rental data can help DMOs build back sustainably
By Alex Gomez - AirDNA | September 8, 2021
With the right tolls and collaborators, DMOs can build for a sustainable future. Read More
VIDEO: Travel marketing under threat from Big Tech data changes
News / Technology
VIDEO: Travel marketing under threat from Big Tech data changes
By PhocusWire | September 7, 2021
Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More
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