Marketing

News / Technology

Radisson deploys Zingle messaging across Americas portfolio

By Mitra Sorrells | February 10, 2022

The Zingle messaging platform will be integrated with every hotel’s property management system. Read More

News / Online

Trivago eyes growth through tech innovation and broadening products

By Linda Fox | February 9, 2022

The metasearch giant sees travel demand coming back in the spring and expects a less volatile recovery during 2022. Read More

News / Online

Tripadvisor partners with Black Travel Alliance, Tourism Reset on new campaign

By Jill Menze | February 3, 2022

Tied to Black History Month, Tripadvisor is sponsoring the website the History of Black Travel to promote the stories of Black travelers. Read More

News / Online

Is TikTok part of travel's recovery toolbox?

By Linda Fox | February 2, 2022

Travel companies are waking up to TikTok's potential to raise brand awareness and drive transactions. Read More

Opinion / Online

How “always on” strategies enable travel marketers to beat seasonality blues

By Noreen Henry - Sojern | January 31, 2022

An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year. Read More

News / Online

VIDEO: The "perfect storm" impacting travel personalization

By PhocusWire | January 28, 2022

TripTuner’s Tedd Evers explains that without historical data, it’s difficult for travel brands to predict what travelers want. Read More

News / Online

Travelers willing to pay more, use loyalty points for trips in 2022

By Jill Menze | January 20, 2022

An Expedia Group report reveals Gen Z travelers have the most loyalty points stockpiled for trips. Read More

Opinion / Technology

What NFTs and the metaverse mean for airline loyalty programs

By Joseph Vito DeLuca - Kambr | January 19, 2022

While NFT and metaverse technologies are in their infancy, they have the potential to reimagine airline loyalty programs. Read More

News / Online

VIDEO: SXM Media on travel marketing through audio

By Mitra Sorrells | January 18, 2022

Podcasts and audio streaming can give travel brands a captive audience for advertising. Read More

From Our Partners / Distribution

Even top hotel brands need to improve distribution and marketing performance in 2022

By Dori Stein - Fornova | January 17, 2022

In such turbulent COVID times, it will come as little surprise that hotels are struggling to find their feet when it comes to optimizing their distribution. Read More

News / Distribution

VIDEO: How hotel marketing tactics are shifting

By PhocusWire | January 12, 2022

PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More

News / Online

Online travel giants' marketing spend continues to head north

By Linda Fox | January 10, 2022

Airbnb continued to benefit from its Q2 marketing campaign while Expedia and Booking increased marketing spend in Q3. Read More

News / Online

VIDEO: How destinations can consider new roles and strategies

By PhocusWire | January 10, 2022

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

News / Online

Vrbo social ad spend outstrips Airbnb and Booking

By Linda Fox | January 5, 2022

Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More

News / Technology

VIDEO: Travel applications of decentralized digital ID

By PhocusWire | January 5, 2022

In the recent PhocusWire Pulse: Emerging Innovation online event, two experts explain how SSI and DDID will transform the travel experience. Read More

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