Marketing

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News / Online

VIDEO: Skyscanner, Trivago CEOs on the future of metasearch

By PhocusWire | December 21, 2021

Skyscanner CEO John Mangelaars and Trivago CEO Axel Hefer spoke at The Phocuswright Conference 2021 about the challenges and opportunities for travel metasearch. Read More

News / Startups

GuruHotel raises $2.1M to help hotels drive direct bookings

By Mitra Sorrells | December 17, 2021

Founded in 2019, GuruHotel's platform enables hotels to build their websites and start selling rooms online in less than one hour. Read More

News / Online

Trip.com Group revenue drops in Q3 but international flight bookings up

By Mitra Sorrells | December 15, 2021

Trip.com Group's revenue in Q3 2021 was $831 million, down 9% compared to the second quarter of this year. Read More

News / Online

Q&A: Viator’s Ben Drew on rate controversy, branding and 2022

By Jill Menze | December 14, 2021

Following a mixed reaction to Viator’s marketing program Accelerate, president Ben Drew remains confident that the platform is building an industry-leading product. Read More

Opinion / Online

Travel marketers must focus on the new customer-first experience

By Kurt Weinsheimer - Sojern | December 14, 2021

Sojern’s chief solutions officer outlines three strategies travel marketers can use to entice consumers to book now and into the future. Read More

News / Startups

Attractions e-commerce platform Convious nabs $12M for expansion

By Mitra Sorrells | December 3, 2021

Founded in 2017, Convious says it currently works with more than 125 theme parks, museums, zoos and other attractions in 16 countries. Read More

News / Startups

Kayak leads $60M Series C for Life House

By Mitra Sorrells | December 2, 2021

Life House and Kayak have been working together since last spring with the opening of Kayak Miami Beach, a hotel managed by Life House. Read More

News / Technology

PROS acquires direct travel sales platform EveryMundo for $80M

By Kevin May | November 30, 2021

The cash deal for U.S.-based EveryMundo will also include the delivery of $10 million stock in the future, subject to conditions. Read More

From Our Partners / Online

VIDEO: How creators bring life to travel storytelling and brands

By PhocusWire | November 29, 2021

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More

From Our Partners / Online

What travel marketers need to know about podcasts

By Laura Fernandez - SXM Media | November 29, 2021

Podcasts have become an important part of media consumption in society, across multiple demographics, geographies and genres. Read More

News / Online

Marriott outspends hotel rivals on social media ads

By Kevin May | November 26, 2021

Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn. Read More

News / Online

VIDEO: RedDoorz on growth, distribution and IPO plans

By PhocusWire | November 26, 2021

Despite the devastating effects of the COVID-19 pandemic on Asia, Singapore-based RedDoorz is emerging from the crisis with its ambitious vision intact. Read More

News / Online

VIDEO: Despegar on using the pandemic to its advantage

By PhocusWire | November 25, 2021

Speaking in the PhocusWire Studio during The Phocuswright Conference, Despegar CEO Damian Scokin explains how the pandemic hasn’t dulled the OTA’s growth ambitions. Read More

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News / Online

VIDEO: Tourism Australia on staying optimistic amid the travel shutdown

By PhocusWire | November 23, 2021

Speaking in the PhocusWire Studio during The Phocuswright Conference, Tourism Australia’s Jackie Dunfee explains how the destination has remained top of mind for travelers. Read More

News / Online

Tripadvisor in transition as CEO, top exec prepare to depart

By PhocusWire | November 23, 2021

Following news of CEO Steve Kaufer's departure and his appearance at The Phocuswright Conference, it was confirmed Lindsay Nelson is also leaving Tripadvisor. Read More

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