Marketing

Opinion / Online

TikTok's tips on effective strategies for travel marketing

By Gav Buggy - TikTok | June 17, 2024

Travel content is blowing up on social media, providing no shortage of ways for travel pros to connect with customers, partners and suppliers to boost their profile and profits. Read More

News / Technology

Canary Technologies raises $50M to accelerate AI for hospitality guest engagement

By Mitra Sorrells | June 12, 2024

Canary works with more than 20,000 hoteliers around the world, including many that are part brands such as Wyndham, Marriott, Hilton and Four Seasons. Read More

From Our Partners / Technology

Are you harnessing your property’s full potential?

By Mews | June 10, 2024

The hospitality industry is shifting toward a more dynamic, experience-led model, driven by technology and a willingness to rethink traditional spaces and services. Read More

News / Technology

The Access Group acquires hotel tech specialist SHR Group

By Mitra Sorrells | June 6, 2024

The Access Group said it will now add SHR’s capabilities to its growing AI-powered platform within its Access Hospitality division. Read More

News / Online

With “innovationism” as its new philosophy, Trip.com Group comes roaring back

By Yeoh Siew Hoon - WiT | June 3, 2024

At its event last week, Trip.com Group leadership outlined the company's goal to be the number one OTA for flights in five years, powered by growth driven by higher-tier members and younger generations. Read More

Opinion / Online

What does travel mean to China’s new generation of digital wanderers?

By Subramania Bhatt - China Trading Desk | May 31, 2024

The digital wanderer from China craves experiences that are not just unique but also reflect a deeper connection with the destination's essence. Read More

News / Online

Online travel giants “step on the gas” for marketing spend in Q1

By D.J. Catron | May 30, 2024

Expedia Group, Booking Holdings, Airbnb and Trip.com Group spent a combined $4.08 billion on sales and marketing in the first quarter, building on 2023’s record year. Read More

News / Technology

7 GenAI use cases for consumer travel and internal operations

By Phocuswright Research | May 29, 2024

As generative AI technologies evolve, the travel sector is poised to see significant changes in how services are marketed, sold and managed, making it crucial for companies to stay informed and adaptive... Read More

News / Technology

How brands are using interactive video to sell travel seamlessly

By Morgan Hines | May 29, 2024

With interactive video, technology brands are taking the capability further - making booking more seamless for travelers - and marketing more effective for brands. Read More

News / Online

As STR industry copes with growing pains, home swapping enjoys a "Holiday"

By D.J. Catron | May 28, 2024

Platforms like HomeExchange and Kindred are enjoying big gains while short-term rentals endure frustrations with stricter regulations, supply gluts and more rules and fees. Read More

Opinion / Online

The importance of preserving creative individuality in the STR market

By Matt Landau - VRMB | May 23, 2024

As the VRMA Executive Summit opens next week, Matt Landau says that while professionalism is a baseline for vacation rentals, creative individuality is its heart. Read More

Interview / Online

CEO Spotlight: Ariane Gorin of Expedia Group

By Mitra Sorrells | May 23, 2024

As Gorin moves into the CEO role at Expedia Group, she shares her thoughts on AI, social commerce, the B2B business, Vrbo and OneKey, as well as opinions on Airbnb and the TikTok ban. Read More

News / Technology

As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops

By Morgan Hines | May 14, 2024

At Expedia Group's Explore event, the company announced a new generative AI trip planning tool and content creator marketplaces. Read More

News / Online

Airbnb's Chesky says homes will be just one of “many categories” in its future “solar system”

By Mitra Sorrells | May 8, 2024

Along with details about longer term growth plans, Airbnb CEO Brian Chesky shared details of the company's Q1 growth, including a 60% increase year over year in app downloads in the United States. Read More

News / Online

Tripadvisor is not for sale - at least not for now

By Morgan Hines | May 8, 2024

Tripadvisor announced it is not selling amid first quarter earnings results that included revenue of $395 million, reflecting year-over-year growth of 6%. Read More

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