Marketing

News / Online

Airbnb’s “Icons” launch prompts mixed reaction from industry voices

By Morgan Hines | May 6, 2024

Some industry leaders are in favor of Airbnb's new limited-access, unconventional experiences that tie into pop culture while others are feeling underwhelmed Read More

Event / Technology

Harnessing the power of AI: What it means for tourism and hospitality 2024

May 2, 2024

Join this free webinar to hear from industry experts on the most strategic use cases and successful implementations of AI in our industry. On Demand

News / Technology

AI-powered trip planner Mindtrip officially launches

By Morgan Hines | May 1, 2024

Mindtrip, which had been available in beta, made its official consumer debut Wednesday. Read More

News / Online

Trivago claims early success of brand marketing switch

By Linda Fox | May 1, 2024

Trivago reported a net loss for the quarter of €8.4 million compared with net profit of €9.9 million for Q1 2023. Read More

News / Technology

Hospitality stakeholders on fixing the data silo problem

By Morgan Hines | April 30, 2024

Despite years of work across the hospitality industry, hotels are still struggling to connect guest data across multiple systems, inhibiting their ability to provide an optimal guest experience. Read More

From Our Partners / Online

How travel brands can turn 2024’s challenges into marketing opportunities

By Wunderkind | April 29, 2024

Identity resolution can be a valuable performance marketing tool to help brands learn what travelers are looking for and how to give it to them. Read More

News / Online

RedAwning acquires STR property management startup Awning

By Mitra Sorrells | April 24, 2024

Awning helps property owners and investors purchase and manage short-term rentals, providing services such site selection, assistance with renovation and furnishings and ongoing management and guest... Read More

From Our Partners / Technology

5 signs a hotel tech stack is outdated

By Jose Canelos - Amadeus Hospitality | April 23, 2024

Technology upgrades are proving to be top of mind this year, as hoteliers using legacy software or those with major gaps in functionality are increasingly worried about being outperformed. Read More

Opinion / Technology

Preparing travel for the future of AI search

By Mario Gavira | April 23, 2024

In the second of two articles, Mario Gavira looks at how travel marketers can prepare for the potential impact of AI on search marketing. Read More

Opinion / Technology

Search marketing for travel in the age of AI

By Mario Gavira | April 22, 2024

In the first of two articles, Mario Gavira looks at trends in search marketing for travel and how artificial intelligence might impact the landscape. Read More

News / Online

Travel groups warn of fewer trips if U.S. adopts plan to lower credit card fees

By Johanna Jainchill and Robert Silk – Travel Weekly | April 19, 2024

A proposal to lower credit card fees could have the unintended consequence of reducing travel by cutting into the funds that support loyalty programs, data from the U.S. Travel Association shows. Read More

News / Technology

Travel companies navigate changes to Google’s search function

By Morgan Hines | April 18, 2024

Some travel companies have seen changes in search results following Google’s latest update, which addresses in part “low quality AI-generated content that’s designed to attract clicks.” Read More

News / Distribution

DerbySoft acquires travel trade marketplace PKFare

By D.J. Catron | April 11, 2024

The companies will share selected corporate functions and technology resources while upholding independent business operations. Read More

News / Online

Tripadvisor blocks record 2 million fake reviews in 2023

By D.J. Catron | April 9, 2024

Tripadvisor’s news highlights a growing movement that includes Expedia Group and Booking.com to ensure the integrity of customer reviews that appear on their websites. Read More