Marketing

News / Online

Airbnb reports high customer satisfaction with Services, Experiences

By Abby Crotty | August 6, 2025

The short-term rental giant said the response has been “overwhelmingly positive,” with experiences and services receiving higher ratings than homes. Read More

News / Technology

Expedia says AI is improving the customer experience and generating revenue

By Jamie Biesiada | August 6, 2025

Expedia Group executives discussed the company's use of AI and the results it is seeing during a recent event it hosted in New York. Read More

News / Online

TourRadar unveils $1M fund to reward travelers and creators for content

By Linda Fox | August 6, 2025

The RISE fund follows the launch of TourRadar Moments, an in-app feature that enables trips to be booked from content uploaded by travelers and creators. Read More

News / Online

Trivago reports double-digit growth in Q2, completes acquisition of Holisto

By Abby Crotty | August 5, 2025

The company reported a significant increase in advertising spend, with the number anticipated to increase during the summer travel season. Read More

News / Technology

The evolution of CRM in hotels

By Linda Fox | August 1, 2025

Executives from Penta Hotels and Smart Host discussed customer relationship management and the challenges of merging legacy data with new data in the PhocusWire studio. Read More

News / Online

Travel executives on the rise of ‘interest media’

By Morgan Hines | July 31, 2025

Industry experts agree social media is only getting stronger and more relevant, particularly in this new era of "interest media," a new term coined by Gary Vaynerchuk. Read More

News / Online

Booking Holdings reports strong Q2 results, growth in Europe, Asia

By Morgan Hines | July 29, 2025

Booking Holdings reported positive results with a rise in room nights, gross bookings and revenue, exceeding its own expectations, despite uncertainty. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Expedia, NextTrip, Amadeus and more...

By PhocusWire | July 25, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

Google's take on travel search and AI's influence

By Abby Crotty | July 25, 2025

Google's director of travel, Sergio Torrijos Selma, discussed search trends, delving deeper into how AI will transform the trip planning process and impact travel marketers. Read More

From Our Partners / Online

Report: Creating lasting connections in travel and hospitality

By Acoustic | July 24, 2025

First-party behavioral data that includes intent signals can help travel brands identify which customers need more time or need immediate attention, so they can deliver timely and relevant messaging. Read More

From Our Partners / Distribution

All eyes on ground and sea transportation

By Noam Toister - Travelier | July 22, 2025

Travelier co-founder and CEO Noam Toister says the coveted connected trip won't happen until intercity buses, rail and ferries are as easily integrated into the itinerary as the flight and... Read More

News / Technology

How travel marketers can navigate AI evolution of search

By Morgan Hines | July 21, 2025

During the latest installment of Phocuswright’s The New Age(nts) Trend Series, experts opened up about AI-driven marketing changes. Read More

News / Technology

How Wyoming increased traveler interest ninefold through a TV campaign

By Morgan Hines | July 18, 2025

Are technology-forward television campaigns an effective way to boost interest in a destination? Read More

From Our Partners / Online

Turning visitor data into intelligence for travel marketing

By PhocusWire | July 15, 2025

This new five-part video series from Zartico provides expert insights for travel marketers on how to effectively use visitor intelligence to drive growth. Read More

Opinion / Online

Instagram's Google integration: A game changer for travel marketing

By Mario Gavira | July 15, 2025

Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the visual storytelling era. Read More

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