Marketing

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Word-of-mouth marketing affects travel B2C and B2B

By Timothy O'Neil-Dunne | December 9, 2010

The old adage of any PR is good PR doesn’t necessarily translate into value in the firehose data-based web economy. Read More

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How to get 100 travel agents embracing social media for 100 days

By Kevin May | December 8, 2010

Here is an intriguing idea from a US company to motivate travel agents around the world to start using social media channels and create their own blogs. Read More

Augmented reality to liven up poster ads, perfect for travel brands

By Kevin May | December 8, 2010

Switzerland-based software firm Kooaba has created a way of making street billboards more informative, using augmented reality to give the user reams of additional content. Read More

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Five big mistakes expert travel marketers make every day

By Viewpoints | December 8, 2010

Right now web businesses all across the globe are shovelling money into marketing programs that are massively underperforming, and chances are you’re one of them. Read More

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Old habits die hard as Simonseeks opts for TV advertising

By Kevin May | December 7, 2010

Interesting move for travel guide site Simonseeks as it looks to raise its profile with a hefty TV advertising campaign, launching in the UK over the Christmas break. Read More

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Untangling the complexities of search marketing in travel

By Viewpoints | November 18, 2010

With some of the worst of the recession looking to be behind us, perhaps the travel industry is benefitting from an increase in consumer confidence. Read More

ITA Software customer FareCompare addressing the issues

By Dennis Schaal | November 15, 2010

To hear Rick Seaney tell it, Google's pending buy of ITA Software -- and the uncertainty surrounding it -- is impacting a whole lot of the travel industry. Read More

Orbitz and Walgreens enter into marketing partnership

By Dennis Schaal | November 12, 2010

Orbitz Worldwide and Walgreens believe a new marketing partnership may be a shot in the arm for both companies. Read More

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Carnival Splendor chugs in and Royal Caribbean awaits

By Dennis Schaal | November 11, 2010

You have to love cruise line advertising. Read More

Google Chrome offering free Wi-Fi on AirTran, Delta, Virgin America

By Dennis Schaal | November 8, 2010

Google Chrome wants to ensure that airlines aren't nickel-and-diming travelers during the holiday season. Read More

Travelport rediscovering hotels, reorganizes team

By Dennis Schaal | October 22, 2010

Travelport GDS reorganizing its hotel distribution and advertising business on a global basis to give it more focus. Read More

Princess Cruises exec blames direct booking on travel agents

By Dennis Schaal | October 22, 2010

Do you want to know why Princess Cruises and Cunard Line engage in so much consumer-direct marketing? Read More

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Is the Facebook Like button over-hyped?

By Dennis Schaal | October 18, 2010

The advertising and search worlds are salivating over the Facebook Like button, but do they like it too much? Read More

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Six essentials for travel startups

By Kevin May | October 12, 2010

Travel startups always have wonderfully optimistic ideas and aspirations – in fact, overwhelming positivity is practically omnipresent and often rather intoxicating. Read More

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LonelyPlanet takes on digital, mobile marketing for Florida CVB

By Dennis Schaal | October 8, 2010

Lonely Planet entered into a far-reaching marketing partnership with the Lee County Visitor & Convention Bureau, which represents Fort Myers and Sanibel beaches in southwest Florida. Read More

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