Marketing

Cheeky Total Travel ad highlights dangers of poor travel planning

By Kevin May | July 26, 2010

Amusing new web and TV ad from the Yahoo-backed Total Travel website in Australia, warning travellers about ensuring they have planned their trip properly. Read More

News / Online

TripAdvisor turns into Cannes Lions with advertising competition

By Kevin May | July 8, 2010

Quirky idea from the European wing of TripAdvisor this week after revealing it is willing to give away a sizeable chunk of free advertising space as part of a competition. Read More

News / Online

New chief marketing officer at Orbitz is algorithmic kind of guy

By Dennis Schaal | July 6, 2010

Orbitz Worldwide wants to make its online marketing systems "the most sophisticated in the industry." Read More

News / Online

Expedia offers marketing support for Gulf state tourism boards

By Dennis Schaal | July 1, 2010

Expedia Media will offer oil-spill impacted Gulf states free one-day advertising placements on the homepages of Expedia.com and hotels.com. Read More

News / Online

Socialnomics: Four vital social media tips for the travel industry

By Viewpoints | June 28, 2010

If you do things right in social media than one can capture 1.5 million loyal followers (Twitter on JetBlue). Read More

Ten things everyone should know about affiliate marketing in travel

By Viewpoints | June 25, 2010

Around for years, but the often-neglected - in terms of profile - world of affiliate marketing remains one of the fastest growing and efficient areas in online advertising, especially in travel. Read More

News / Online

Pensacola dive shop provides no-BS update on local conditions

By Dennis Schaal | June 21, 2010

The Diving Equipment & Marketing Association launched a Gulf State Diving website and a Penacola, Fla., dive shop manager wrote he's ready anytime to provide a "no B.S. update on local conditions." Read More

News / Online

Aggregation versus curation: Do travelers really know or care?

By Stephen Joyce | June 21, 2010

If someone told you that they aggregate things and someone else told you that they curate things, would you know the difference? Read More

Virgin Blue sees mobile opportunity over rivals, throws weight behind TV ads

By Kevin May | June 21, 2010

Low-cost airline Virgin Blue is taking the mobile travel war to its rivals in Australia by producing a high-profile TV advertising campaign specifically to promote its Blackberry app. Read More

News / Online

Where I've Been to mash up Groupon deals with hotel bookings

By Dennis Schaal | June 17, 2010

Where I've Been has turned to ecommerce and is set to bring Groupon's daily deals to travel consumers by pairing them with hotel bookings. Read More

News / Online

Travelocity takes back cruise and vacation packages from Orbitz on Yahoo Travel

By Dennis Schaal | June 16, 2010

Travelocity, Yahoo Travel's longtime travel partner, took back some real estate in Yahoo's travel offering. Read More

Cruise website takes The Daily Show approach to online marketing

By Kevin May | June 8, 2010

You have to hand it to cruise online travel agent Cruisenow.com for simply trying something different - creating fake news reels for YouTube in the style of Jon Stewart's The Daily Show. Read More

News / Online

Six ways to use social media and search to handle a crisis

By Viewpoints | June 4, 2010

Search and social media are two fast converging marketing techniques and there is an major opportunity for small to medium businesses to leverage them together. Read More

News / Online

Tourism authorities starting to acknowledge Gulf of Mexico oil spill

By Kevin May | June 4, 2010

Six weeks on from the Deep Horizon accident and local tourist boards are trying to face down what is now considered to be the largest offshore oil spill in US history. Read More

Is the new Australia ad campaign wonderfully and intentionally ironic, waiting for viral stardom?

By Kevin May | June 1, 2010

Huge debate in Australia and spreading around the globe following the release of a new TV ad for Tourism Australia. Read More

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