Loyalty

PhocusWire's travel tech news briefs: Savanta, Bilt, RMS and more...
News / Technology
PhocusWire's travel tech news briefs: Savanta, Bilt, RMS and more...
By PhocusWire | March 27, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Google adds cart, loyalty features to UCP
News / Technology
Google adds cart, loyalty features to UCP
By Linda Fox | March 20, 2026
The company has added cart and loyalty capabilities to simplify the shopping experience. Read More
Hilton adds Yotel to portfolio with franchise deal
News / Distribution
Hilton adds Yotel to portfolio with franchise deal
By Linda Fox | March 19, 2026
YOTEL will continue to license and manage its brand but have access to Hilton's distribution and technology platforms and Honors loyalty program. Read More
Is Gen Z really disloyal?
News / Online
Is Gen Z really disloyal?
By Phocuswright Research | March 10, 2026
In its latest research, Phocuswright reveals  that Gen Z loves loyalty programs, just not the way you think. Read More
APAC travel trends pt. 2: AI, loyalty ecosystems and the experiences boom
News / Technology
APAC travel trends pt. 2: AI, loyalty ecosystems and the experiences boom
By Abby Crotty | March 5, 2026
The second part of our APAC travel trend series focuses on loyalty, experiences and technology's role in the "digital-first" region. Read More
Lighthouse introduces ChatGPT app for direct hotel booking
News / Technology
Lighthouse introduces ChatGPT app for direct hotel booking
By Morgan Hines | March 4, 2026
Powered by Connect AI from Lighthouse, The Hotels Network app in ChatGPT is open to hotels across the world. Read More
Travel Token Marketplace acquires Camino Network initiator Chain4Travel
News / Startups
Travel Token Marketplace acquires Camino Network initiator Chain4Travel
By Morgan Hines | February 27, 2026
Blockchain startup Chain4Travel was previously named a PhocusWire Hot 25 Travel Startup for 2025. Read More
OTAs' marketing spend exceeded $20B in 2025
News / Online
OTAs' marketing spend exceeded $20B in 2025
By Linda Fox | February 27, 2026
Marketing investment from the largest online travel players rose again last year. Read More
Loyalty API platform Odynn secures $9.5M
News / Online
Loyalty API platform Odynn secures $9.5M
By Abby Crotty | February 19, 2026
The company said fresh capital will be used to build its team, scale go-to-market efforts and "deepen integrations." Read More
Indicio launches tech allowing AI agents to verify digital passports
News / Technology
Indicio launches tech allowing AI agents to verify digital passports
By Abby Crotty | February 11, 2026
The software overseeing the interactions also verifies that the chatbot actually belongs to the airline or travel company, “creating trust in both directions.” Read More
Marriott shares details of AI projects, partnerships
News / Technology
Marriott shares details of AI projects, partnerships
By Linda Fox | February 11, 2026
Marriott plans to deploy natural language search across Marriott.com and the Bonvoy mobile app in the first half of 2026. Read More
EDreams hit with €9 million fine for 'unfair' practices
News / Online
EDreams hit with €9 million fine for 'unfair' practices
By Abby Crotty | February 4, 2026
The Italian Competition Authority alleged eDreams engaged in "unfair commercial practices" related to its Prime membership subscription. Read More
Expedia's Ariane Gorin on AI visibility, traveler experience and activities growth
News / Online
Expedia's Ariane Gorin on AI visibility, traveler experience and activities growth
By Linda Fox | January 29, 2026
Expedia Group CEO Ariane Gorin says she is especially proud of how the OTA has been "going after AI" in recent years. Read More
HeyMax secures $11M for AI push, geographical expansion
News / Startups
HeyMax secures $11M for AI push, geographical expansion
By Linda Fox | January 28, 2026
The funding will go toward product development, including simplifying earning and redemption for consumers through AI and expansion into Japan, Taiwan and Australia in 2026. Read More
84% of leisure travelers admit to gaming loyalty programs
News / Online
84% of leisure travelers admit to gaming loyalty programs
By Phocuswright Research | January 27, 2026
Going the extra mile to play the loyalty systems has become the norm, albeit exploited by some travelers more than others. Read More