Loyalty

News / Technology

Marriott agrees to pay $52M, improve cybersecurity to settle multiple data breaches

By Mitra Sorrells | October 9, 2024

The three data breaches, dating back to 2014, affected hundreds of millions of customers of both Marriott and its subsidiary Starwood. Read More

News / Technology

What Google's cookie reversal means for travel

By PhocusWright Research | October 8, 2024

Google in July abandoned plans to deprecate third-party cookies and while that may be welcome news in the short term, momentum in the digital space continues to push advertisers toward a future... Read More

Interview / Startups

STARTUP STAGE: B0arding is a booking site that rewards users for video reviews

By Mileva Sapic | October 7, 2024

B0arding invites travelers to submit video reviews of hotels and short-term rentals they've stayed in and rewards them with a $20 travel credit for a future trip booked on its platform. Read More

News / Technology

Shiji consolidates hotel customer data with single guest profile

By Linda Fox | September 25, 2024

The functionality built into Shiji’s property management system allows guests to share their data on a local or global level, which then enables hotels to remove duplicate profiles and get a truer... Read More

News / Online

Norwegian airline and Strawberry hotels create shared loyalty currency

By Mitra Sorrells | September 23, 2024

The two brands have created a joint venture – Spenn – that will offer a common loyalty currency with no exchange fees and, eventually, a wide range of partners that provide earning and redemption offers... Read More

News / Online

Marriott CEO on shifting loyalty from transactional to emotional

By Morgan Hines | September 19, 2024

Hotel loyalty programs have traditionally been focused on room nights as the primary redemption offering, but Marriott CEO Anthony Capuano believes Bonvoy can go far beyond traditional expectations. Read More

News / Startups

Point.me secures $15M to expand travel rewards search platform

By Linda Fox | September 18, 2024

The investment was led by Nyca Partners and Citi Ventures with Samsung Next, RiverPark Ventures, Meta executives, the co-founder of ITA Software (Google Flights), Thayer Ventures and PAR Capital... Read More

News / Technology

Unpacking airline disruption challenges - data, communication, personalization

By Linda Fox | September 16, 2024

With the global IT outage in July and a summer of strikes fresh on their minds, airline executives discussed how disruptions are managed, the importance of data and informing passengers at the... Read More

Opinion / Online

Racing toward tomorrow's travel experience

By Stephanie Meltzer-Paul - Mastercard | September 11, 2024

Stephanie Meltzer-Paul, executive vice president of global loyalty at Mastercard, explores what's possible when the right mix of personalization, loyalty and technology are activated. Read More

From Our Partners / Online

Five things travel marketers get wrong

By Cathy Walsh | September 9, 2024

Marketing teams should review channel performance monthly and ensure that tactics are in service to an overarching strategy. And that strategy should be evaluated regularly to ensure it includes best... Read More

News / Online

The U.S. begins investigation of airline loyalty programs

By Robert Silk – Travel Weekly | September 6, 2024

The U.S. Transportation Department has begun an inquiry into the loyalty programs of American, Delta, Southwest and United. Read More

News / Online

EDreams sees profitability bump from long-time subscribers

By Morgan Hines | September 3, 2024

EDreams Odigeo reported its earnings, pointing to growth bolstered by its subscription program, an element that the company has identified as a driver of success in past earnings reports as well. Read More

News / Online

Booking.com’s U.S. managing director on growth plans, STRs and marketing

By Morgan Hines | August 27, 2024

Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing... Read More

News / Technology

Hospitality retailing tech looks to fulfill “ultimate guest experience”

By D.J. Catron | August 22, 2024

The combination of new technology and deep data resources is opening opportunities for hoteliers to digitally offer concierge-like recommendations and bookings of a wide variety of products and... Read More