Facebook wants brands and marketers to be successful. So, let’s take a closer look at how the Reply Button will help you, the marketer, be more successful on the Facebook platform.... Read More

The pervasive fragmentation in online travel is extending into mobile. Travel companies are simply applying their existing web services to native and mobile web apps.... Read More

Plus, a new online calculator where AdWords buyers can figure out if their ads are converting into purchases.... Read More

A guest article by Jay Sorensen of IdeaWorksCompany on how branded fares are generating profits for airlines. Frontier Airlines attributes a 22% revenue increase to the branded fare approach.... Read More

"Space, the final frontier...". These four words gave fuel to the imagination of countless man, women and children.... Read More

Online ads are oftentimes the land of the unknown: what exactly is an impression? If a user lands on a page and doesn't scroll down to see any of the ads, do these count as impressions?... Read More

Losing items of baggage when traveling, especially during the airport-airline-airport part of a trip, is one of the most dispiriting and frustrating problems a traveler can face.... Read More

Almost two years since bagging a $7 million series B funding round to boost its then local deals business, Zozi has secured another $10 million from some of its original investors and a string of others.... Read More

Some have wondered if 2013 was one of the dullest years ever for April Fool's Day pranks - the novelty wearing off a bit and various public holidays meaning fewer people were around to read them.... Read More

The SCAN - Vayable adds destinations, Concur tie up with IHG, Minube launches real-time planning and more travel tech news.... Read More

To thousands of eager travellers it is the chance of a lifetime - to many marketers in the travel industry it is the PR stunt that just keeps on giving. Again and again.... Read More

Ever since Cornell University established a link between online reputation and revenue per room in hotels it was only matter of time before technology came along to make the most of it.... Read More

Anyone who clicks on the blue link can download the app being tweeted about. Or if the user has already downloaded the app, can be directed to the exact page for a deal on, say, a mobile-only rate on a hotel room.... Read More

The reviews giant faces negative operating leverage, which airlines already endure. This worries the Financial Times.... Read More

While the global economy is slowly trying to recover, how is the business travel sector performing? Has there been a change in business travel patterns?... Read More