Reverse parking for many motorists is not a particularly easy task - but then put someone in an unfamiliar vehicle when on holiday and it can be even trickier.
Ford looks like being the first major car manufacturer to put automatic reversing technology into a mass-market vehicle - it's Focus range.
All the driver needs to do is operate the pedals - steering carried out by the car (and a heap of sensor equipment).
Some of the more expensive, executive-type beasts on the road have had similar tools, but this is going into the type of cars that end end up on the forecourts of car hire firms the world over.
Here is Ford's glossy video:
...but also a Focus being tested by gadget review site Tech Digest: