Brand24, a social media monitoring company, has released an infographic that highlights the brand sentiments and social media strength of Indonesian airlines.
Indonesia is a country which comprises a staggering 17,500 islands, so air travel is considered as a key mode of transport.
Highlights from the infographic below:
- AirAsia Indonesia has the highest followers in major social networks like Facebook, Twitter and LinkedIn
- The country's flagship carrier Garuda Indonesia has the third biggest followers in Facebook, second biggest in Twitter
- Lion Air's negative brand sentiment on social media spiked on April 11, the day when one of their planes missed the runway in Bali and landed in sea
- Microblogs seems to be the best social channel for customer engagement among all airlines