Hot 25 Travel Startups for 2024: Weeva

Weeva

Headquarters: London

Managing director: Julie Cheetham

Website: Weeva

Founding date: 2021

Investment: $10 million

Weeva is a pioneering software-as-a-service platform designed to democratize access to cutting-edge sustainability management tools for the travel/tourism industry. The platform helps travel businesses of all sizes access best-practice, science-based and data-driven sustainability solutions.

Inspired by fitness tracking tools, Weeva set out to create a platform that would not only enable businesses to quantify their positive and negative impacts on the world around them but also drive lasting behavioral change across their organizations.

Co-founders Lindsey Walter and Julie Cheetham

Strategic goals for 2024

Over the coming year, we will be laser-focused on making it easier than ever for travel businesses of all sizes to start and succeed on their sustainability journeys. This includes improving the platform’s existing tracking and reporting capabilities and implementing exciting new features that leverage machine learning and generative AI.

We also have our eye on continued international growth for 2024. We already have properties using Weeva across all continents–apart from Antarctica–and we are continuing to look for new ways to make the platform as accessible and relevant as possible for users around the world. This includes translating the platform into additional languages.

Lessons learned since founding

Weeva was founded with a vision to create a more sustainable, resilient future for the travel and tourism industry. Over our first year, we’ve learned an incredible amount from our community of users about the barriers they face in implementing sustainability practices–and what it will take to overcome them and accelerate progress.

One of the biggest lessons is that there is a huge appetite from people across every corner of the travel industry to improve their sustainability practices – but many simply don’t know where to start. A lot of the existing sustainability guides and tools are full of jargon that requires specialist knowledge to understand.

That is one of the reasons we are excited to roll out our new conversational and generative AI capabilities, which will help walk users through the journey of becoming more sustainable using language that’s accessible to everyone and help users draft narrative to support regular sustainable storytelling.