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A rough guide to attribution marketing in travel

By Viewpoints | July 9, 2012

It’s been said by many that to make attribution worthwhile you need a fixed idea about how your individual channels contribute to a lead or a sale. Read More

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British Airways and the Know Me saga: Should companies run image checks on customers?

By Sean O'Neil | July 9, 2012

British Airways has created a stir with its plan to run identity checks on "very important" business passengers. Read More

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Kayak prices IPO at up to $25 per share, hopes to raise $100 million

By Kevin May | July 9, 2012

Don't rub your eyes - 21 months after announcing its intention to hit the public financial markets, Kayak is almost there, setting an opening share price at $25. Read More

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More chaos in the purchase funnel - meta-meta travel search

By Kevin May | July 6, 2012

Just as suppliers are trying to get closer to customers and almost everyone seems to lament the number of websites they have to visit before booking....... meta-meta search sticks it's oar in. Read More

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What is new in hotel distribution? Not a lot actually

By Glenn Gruber | July 2, 2012

After three and a half days of wandering around the annual HITEC event in the US, I will argue there is not much going on in hotel distribution. Honestly. Read More

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What happened two years ago today?

By Kevin May | July 1, 2012

As the second quarter of 2010 drew to a close, Google's widely rumoured acquisition of ITA Software had already moved past the "if" category to "when". Read More

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Throwing voice search into the mix to get flight, hotel and rail results

By Kevin May | June 29, 2012

Voice search, to some extent, is still in its relative infancy in the travel industry despite the buzz around Apple's Siri and the voice recognition capabilities of Google Android. Read More

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Travel apps take a seat in the Google TV sandbox

By Kevin May | June 27, 2012

Plenty of hullabaloo expected around the Google IO event this week, with Mobiata expecting to take advantage with the debut of two apps designed for the new Google TV. Read More

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Are small tourism businesses really ready for the mobile revolution?

By Stephen Joyce | June 26, 2012

For years we’ve been told that "this year will be the year of mobile". Unfortunately, for many of us, this tiresome line became mundane and predictable years ago. Read More

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Rethinking the art gallery experience for travellers using technology

By Viewpoints | June 22, 2012

We’ve all been there - you’re in a fascinating foreign city, with decades of art, history and culture all around you... Read More

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Madness of search engine results in travel - The Bali Edition

By Kevin May | June 22, 2012

Search engine results in travel, like the products themselves, are often far from perfect. But sometimes the results are just beyond any rational explanation. Read More

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Kayak and Amadeus strengthen partnership as reliance on ITA Software falls

By Kevin May | June 21, 2012

On the one hand the extension of a technology deal between Amadeus and travel search provider Kayak is not particularly big news - but there was always going to be something behind it. Read More

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Three take aways for online travel in search engine visibility

By Linda Fox | June 21, 2012

There's lots of insightful stuff in Epiphany's report into the travel sector so we'll just dwell a while on three conclusions from the study Read More

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TripAdvisor Local Picks Facebook restaurant app to compete with Yelp and Zagat

By Dennis Schaal | June 20, 2012

Eat like a local and compete on a grand scale with Yelp, Zagat and Google+ Local. Read More

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Which was the only company to apply for a .FLY domain?

By Kevin May | June 15, 2012

With lots of talk in recent months about a bonanza of new domain name extensions being made available to anyone, perhaps more than one company would've bid for .FLY this week. Read More

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