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News
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Online
Searching on websites - some very uncomfortable truths [VIDEO]
By Kevin May
|
December 17, 2012
Is anyone perfect (especially when it comes to travel content) when returning search results to users? Probably not.
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News
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Online
Google may drop screen scraping of TripAdvisor and Yelp content to get government off its back
By Sean O'Neil
|
December 17, 2012
US regulators may end their antitrust investigation of Google’s search business by letting the company make voluntary changes, such as limiting use of restaurant and travel reviews from other websites,...
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News
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Online
The social foundation: How social proof increases clickthrough on search
By Nick Vivion
|
December 14, 2012
Word-of-mouth has always been one of the most powerful - and valuable - forms of marketing, and the age of social media has clearly accelerated the pace and efficacy with which word-of-mouth marketing...
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News
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Online
Google tests Flight Explorer platform to bring inspiration into the search equation
By Kevin May
|
December 13, 2012
It's been a while since Google did one of its "experiments" around its Flight Search - but this latest one is quite a departure from what has come before it.
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News
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Online
Top ten tips for hotels to improve their search engine presence
By Viewpoints
|
December 13, 2012
So even if we're now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel.
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News
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Online
How real are challenges to dethrone Google as king of hotel distribution?
By Viewpoints
|
December 12, 2012
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality.
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News
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Online
What does the Priceline-Kayak deal (and Google lurking in the background) mean for hotel marketing?
By Viewpoints
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December 5, 2012
A month after the deal of the year was announced, hoteliers and marketers are digesting how Priceline's proposal to buy Kayak for $1.8 billion will impact on their digital strategy?
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News
/
Online
Hey, tour guide, you are fired!
By Viewpoints
|
December 3, 2012
Traditional tour guides have made a living for centuries sharing the stories about locations.
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News
/
Online
RIP search engine optimisation in the new world of Google Travel
By Viewpoints
|
November 28, 2012
It’s not just Panda, Penguin and the other charmingly named Google search releases that have stuck the knife in - it’s Google's helpful presentation of relevant information that’s killing travel SEO and...
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News
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Online
UPDATE: Tech media gets punked: Google is NOT acquiring ICOA, a US provider of wifi to airports and other high traffic public areas
By Sean O'Neil
|
November 26, 2012
Search giant Google announced today that it has acquired ICOA, a Rhode Island company that services broadband wifi Internet networks for airports and other high traffic public spaces, in a deal worth...
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News
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Online
Generic search terms and who comes out on top for organic and paid search in travel
By Linda Fox
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November 23, 2012
More insight into which brands are winning the organic and paid search game in the UK travel sector comes from Stickyeyes
Read More
Forget flights, Google is quietly adding new features to Hotel Finder as rivals look on (and advertise)
By Viewpoints
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November 21, 2012
Think all the love at in the travel division at Google is directed at the Flight Search product? Think again.
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News
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Online
The Scan: Independent hotels struggle online, Rome2Rio has an open-source app, and more news
By Sean O'Neil
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November 20, 2012
Micros eCommerce, HGK, Rome2Rio, MapBox, Google+, Aviasales, Minube, Voyage Privé, TripFlick, Viator, Minube, GuestLogix, all appear in our roundup of the stories making news and driving opinion on 20...
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News
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Online
The world (kind of) according to Steve Hafner of Kayak
By Kevin May
|
November 16, 2012
Buoyed no doubt after trousering a hefty sum as a result of selling the company he co-founded to Priceline, Steve Hafner of Kayak was in waspish/humorous (take your pick) form this week.
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News
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Online
Kayak admits being crappy outside of the US, promises new attack on Europe (thanks to Priceline)
By Kevin May
|
November 15, 2012
Grinning from ear to ear, post-acquisition by Priceline, Kayak CEO and co-founder Steve Hafner still found time at the PhoCusWright Conference to tell everyone exactly what they already knew.
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