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Reality check: Consumers not ready for mobile wallets
News / Online
Reality check: Consumers not ready for mobile wallets
By Kevin May | January 4, 2013
Mcommerce, mobile wallets, Near Field Communication - buzzwords the travel industry has been throwing around with increasing enthusiasm in recent years. Read More
Can hotels chill out when it comes to multi-device websites?
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Can hotels chill out when it comes to multi-device websites?
By Viewpoints | January 3, 2013
Imagine for a second that someone is trying to make a hotel reservation for the same evening, but has already left the house so all they can use are mobile devices. Read More
Arthur Frommer reviews the top travel trends of last year - but mysteriously forgets a big one
News / Online
Arthur Frommer reviews the top travel trends of last year - but mysteriously forgets a big one
By Kevin May | January 2, 2013
Good ol' Arthur Frommer, founder of Frommers Travel Guides and one of the first industry "bloggers" who still regularly shares his views on the state of the sector. Read More
Arthur Frommer reviews the top travel trends of last year - but mysteriously forgets a big one
News / Online
Arthur Frommer reviews the top travel trends of last year - but mysteriously forgets a big one
By Kevin May | January 2, 2013
Good ol' Arthur Frommer, founder of Frommers Travel Guides and one of the first industry "bloggers" who still regularly shares his views on the state of the sector. Read More
Understanding mobile search: differences in ‘local intent’ Google SERPs
News / Online
Understanding mobile search: differences in ‘local intent’ Google SERPs
By Viewpoints | December 27, 2012
When we received a tip from a helpful Tnooz reader noting an interesting search inconsistency with Google handsets running the newest version of Android, Jelly Bean, we decided it was a great... Read More
Google tests hotel reservation tracking in its search results, using your booking e-mails
News / Online
Google tests hotel reservation tracking in its search results, using your booking e-mails
By Sean O'Neil | December 22, 2012
A search of a Gmail user's in-box will fetch hotel reservation confirmations and then spotlight those confirmation e-mails in natural search results when the user runs an ordinary Google.com search on... Read More
Google reckons 2013 will be the year everyone loves what it is doing in travel
News / Online
Google reckons 2013 will be the year everyone loves what it is doing in travel
By Kevin May | December 19, 2012
Recent developments at Google suggest its travel strategy is moving to a second phase - and now there is a promise that next year will see consumers take it to their hearts. Read More
Searching on websites - some very uncomfortable truths [VIDEO]
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Searching on websites - some very uncomfortable truths [VIDEO]
By Kevin May | December 17, 2012
Is anyone perfect (especially when it comes to travel content) when returning search results to users? Probably not. Read More
Google may drop screen scraping of TripAdvisor and Yelp content to get government off its back
News / Online
Google may drop screen scraping of TripAdvisor and Yelp content to get government off its back
By Sean O'Neil | December 17, 2012
US regulators may end their antitrust investigation of Google’s search business by letting the company make voluntary changes, such as limiting use of restaurant and travel reviews from other websites,... Read More
The social foundation: How social proof increases clickthrough on search
News / Online
The social foundation: How social proof increases clickthrough on search
By Nick Vivion | December 14, 2012
Word-of-mouth has always been one of the most powerful - and valuable - forms of marketing, and the age of social media has clearly accelerated the pace and efficacy with which word-of-mouth marketing... Read More
Google tests Flight Explorer platform to bring inspiration into the search equation
News / Online
Google tests Flight Explorer platform to bring inspiration into the search equation
By Kevin May | December 13, 2012
It's been a while since Google did one of its "experiments" around its Flight Search - but this latest one is quite a departure from what has come before it. Read More
Top ten tips for hotels to improve their search engine presence
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Top ten tips for hotels to improve their search engine presence
By Viewpoints | December 13, 2012
So even if we're now agreed that hotel search on engines such as Google is not about to disappear any time soon, there is still plenty that hotels can do to improve their performance in the channel. Read More
How real are challenges to dethrone Google as king of hotel distribution?
News / Online
How real are challenges to dethrone Google as king of hotel distribution?
By Viewpoints | December 12, 2012
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. Read More
What does the Priceline-Kayak deal (and Google lurking in the background) mean for hotel marketing?
News / Online
What does the Priceline-Kayak deal (and Google lurking in the background) mean for hotel marketing?
By Viewpoints | December 5, 2012
A month after the deal of the year was announced, hoteliers and marketers are digesting how Priceline's proposal to buy Kayak for $1.8 billion will impact on their digital strategy? Read More
Hey, tour guide, you are fired!
News / Online
Hey, tour guide, you are fired!
By Viewpoints | December 3, 2012
Traditional tour guides have made a living for centuries sharing the stories about locations. Read More
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