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TripAdvisor and Google make the top three hotel search results even more precious
News
TripAdvisor and Google make the top three hotel search results even more precious
By Sean O'Neil | September 23, 2015
In recent months, TripAdvisor and Google have continued to experiment with how they display hotels in their metasearch services for consumers. Their design changes prompt users to pay even more specia Read More
For hotels, Google expands direct commission-based bookings [UPDATED]
News / Distribution
For hotels, Google expands direct commission-based bookings [UPDATED]
By Sean O'Neil | September 22, 2015
Today Google announced some changes to how it markets and distributes hotel inventory, making it easier for hotels to list their properties directly on its site -- and to collect leads seamlessly on m Read More
Airlines not trying very hard to fight intermediaries in Google search
News / Online
Airlines not trying very hard to fight intermediaries in Google search
By Kevin May | September 18, 2015
Online travel agencies and metasearch engines are pushing airlines out of Google search engine results. In fact, digital marketing agency EveryMundo reckons airlines are so out of the picture when Read More
Apple vs Google vs Facebook - AKA the death of the web
News / Online
Apple vs Google vs Facebook - AKA the death of the web
By PhocusWire | September 17, 2015
You might think the conversation about ad blocking is about user experience. Read More
There is no single way to build a great culture for a startup
News
There is no single way to build a great culture for a startup
By PhocusWire | September 10, 2015
What defines a great startup culture? And is it one that follows the footsteps of Silicon Valley startups? Read More
Marriott finally finds a use for a top-level domain extension
News / Online
Marriott finally finds a use for a top-level domain extension
By Kevin May | September 7, 2015
Seems like an (internet) age ago, but 2011 and 2012 saw a huge marketing campaign for businesses to buy additional web domains. The idea was supposed to be quite simple: web naming regulator Icann Read More
Google Gmail and Calendar now synch to help business travelers
News / Technology
Google Gmail and Calendar now synch to help business travelers
By Sean O'Neil | August 26, 2015
By early September, Google will begin to have its Gmail and Google Calendar services interact more closely to help, as it says, "make business travel planning even more seamless." Events from Gmail Read More
Think with Google debuts a travel dashboard to help US marketers
News / Online
Think with Google debuts a travel dashboard to help US marketers
By Sean O'Neil | August 24, 2015
Today Google's marketing research arm, Think with Google, unveiled its Travel Dashboard -- a free online tool that highlights recent and year-over-year trends based on Google data across the car renta Read More
This Air France ad is the top travel brand video of 2015, so far, says Google
News / Online
This Air France ad is the top travel brand video of 2015, so far, says Google
By Sean O'Neil | August 24, 2015
Congratulations (or, we should say, félicitations ) to Air France for having created an advertisement that has been more popular than any other video from any other travel company so far in 2015, acco Read More
Back to basics - ten tips for travel search marketing [INFOGRAPHIC]
News / Online
Back to basics - ten tips for travel search marketing [INFOGRAPHIC]
By Kevin May | August 21, 2015
Okay, so we all know that both leisure and business travellers use the web for researching travel plans. And that, therefore, search marketing plays (and still plays, despite the supposed rise of s Read More
How the Google network infrastructure has evolved
News
How the Google network infrastructure has evolved
By PhocusWire | August 19, 2015
Google has announced that it wants to fix your home wifi, but internally, it has long been working on far more complex networking issues. Read More
Can Amazon, Uber or Google employees still have a life?
News
Can Amazon, Uber or Google employees still have a life?
By PhocusWire | August 19, 2015
A focus on data to wring out the most possible efficiency from employees. An ulcer-inducing work pace. Read More
Hoteliers - worried about instant bookings? Learn from Amazon!
News / Distribution
Hoteliers - worried about instant bookings? Learn from Amazon!
By Viewpoints | August 11, 2015
Over the past few weeks there has been a major shift in the travel industry that has the potential to significantly impact booking revenue for hospitality organizations. NB This is a guest article Read More
If Twitter was operated by Google
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If Twitter was operated by Google
By PhocusWire | August 5, 2015
Twitter should be a Google company. Okay, many people have said this before. Read More
A post-mortem on the demise of Google Plus
News
A post-mortem on the demise of Google Plus
By PhocusWire | August 4, 2015
Create a social network or risk everything - the original internal pitch to fellow employees around the Googleplex. Read More
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