Google

How video influences travel decisions
News / Technology
How video influences travel decisions
By Linda Fox | December 1, 2015
Google shared some interesting figures on travel and YouTube in November showing how consumers engage with video when researching and planning trips. The figures were from research Google carried o Read More
Google's NDC interest should inspire us all
News / Distribution
Google's NDC interest should inspire us all
By Viewpoints | December 1, 2015
One of the main reasons behind IATA's New Distribution Capability (NDC) was to open airline content to new technology providers, and with Google quietly exploring it, other tech giants and startups al Read More
Those Google stages of travel applied to mobile
News / Technology
Those Google stages of travel applied to mobile
By Linda Fox | November 24, 2015
Google has been increasingly pushing micro-moments  in recent months - those times when consumers turn to mobile for quick information and how marketers can take advantage. The search giant has han Read More
Virgin Atlantic tries Microsoft in latest customer experience push
News / Technology
Virgin Atlantic tries Microsoft in latest customer experience push
By Kevin May | November 12, 2015
Virgin Atlantic seems to like trying new technology as a motivator for getting more passengers sitting in its expensive seats. In February 2014 the airline trialled the use of nerdy Google Glass sp Read More
Lufthansa touts Google as big-name partner, direct-connects starting elsewhere
News / Distribution
Lufthansa touts Google as big-name partner, direct-connects starting elsewhere
By Kevin May | November 4, 2015
Lufthansa is forging ahead with its efforts to establish partnerships with intermediaries and other travel brands - with Google going live this week. The airline is currently embroiled in a bruisin Read More
How online travel is evolving in a mobile-first country
News / Online
How online travel is evolving in a mobile-first country
By Kevin May | October 27, 2015
There are a growing number of countries that be considered genuine recipients of the title "mobile-first". Such countries are not those that have a vociferous tech media that would have people thin Read More
Google is open for pilots of IATA NDC-style airline distribution
News / Distribution
Google is open for pilots of IATA NDC-style airline distribution
By Martin Cowen | October 22, 2015
The airline distribution industry has heard a lot about IATA's new distribution capability (NDC) -- the XML-based data transmission standards it is hoping will replace today's less flexible standards. Read More
Fear, loathing, and category killers: A chat about hotel distribution and merchandising
News / Distribution
Fear, loathing, and category killers: A chat about hotel distribution and merchandising
By Valyn Perini | October 20, 2015
The past month has been a "wow" moment for hotels, at least when it comes to distribution and merchandising. Last week, Priceline Group abandoned its resistance and signed up to provide its hotel i Read More
Airlines warned giving Google any data will ensure you're hostage to it for life
News / Online
Airlines warned giving Google any data will ensure you're hostage to it for life
By Kevin May | October 12, 2015
It's almost remarkable that over five years have now passed since Google made its first significant foray into the travel industry. Google had, lest we forget, been working "within" travel for year Read More
eDreams hits back over Ryanair claims it is misleading consumers on Google
News / Online
eDreams hits back over Ryanair claims it is misleading consumers on Google
By Kevin May | October 6, 2015
UPDATE: eDreams has responded with a strong rebuke of Ryanair's statement earlier today. “eDreams notes Ryanair’s latest attack on the fast-growing online travel agency (‘OTA’) sector.  As an OTA, Read More
Yo ho ho hotels, is your website ready for Christmas?
News / Technology
Yo ho ho hotels, is your website ready for Christmas?
By Viewpoints | October 6, 2015
Like it or not, the cards and gift wrap are already in the shops. Christmas is coming and, like traditional high-street retailers, hotels should start "tinselling up" their own digital shop windows. Read More
Why do people delete mobile apps?
News / Technology
Why do people delete mobile apps?
By Kevin May | October 2, 2015
There are many other sectors that the travel industry can learn from when it comes to ecommerce and the development of mobile apps. These learnings are particularly important given that the competi Read More
Dohop to power flights on giant Yandex search engine in Russia
News
Dohop to power flights on giant Yandex search engine in Russia
By Kevin May | October 2, 2015
It's been quite a month for Dohop, with the Icelandic metasearch provider this week securing a deal to power flights on Russia's biggest search engine. Yandex currently commands around 60% of all s Read More
Should second-screening be your first priority?
News / Technology
Should second-screening be your first priority?
By Viewpoints | October 1, 2015
With UK adults spending twice as much time on their digital devices than watching TV, many brands have tried to exploit the overlap between the two. NB: This is a viewpoint from Peter Matthews, fou Read More
British Airways uses Google to showcase why passengers should fly business to NYC
News / Online
British Airways uses Google to showcase why passengers should fly business to NYC
By Kevin May | September 28, 2015
How should an airline persuade customers that they should spend a £2,800 on a return ticket from London to New York? British Airways claims it is the first airline in the UK to "allow" Google Stree Read More
The Phocuswright Conference 2026