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News / Technology

Google gives Uber some competition, expands ground transport on Maps

By Kevin May | March 16, 2016

Google has added a raft of new ground transportation services to its Maps product, with many of rivals of Uber now getting exposure. Mobile users of Google Maps will now be able to find ground tran Read More

News / Distribution

Google tips for better user experience on travel sites - see, think, do, care

By Linda Fox | March 16, 2016

Google has a simple framework to address what it says are two of the main mistakes with user experience on travel websites. The first issue is a fixation on conversion, and the second is a focus on Read More

News / Distribution

Lufthansa talks up direct connect as big corporate agency comes on-board

By Kevin May | March 11, 2016

Lufthansa claims it has achieved more progress with "B2B direct connections" in the last six months than in the previous five years. The airline group said during the ITB event in Berlin this week Read More

News / Technology

Google lets mobile catch up with desktop, launches Destinations

By Kevin May | March 9, 2016

Nearly three years ago, Google made a big effort to expand its travel search offering so that users could get inspiration for destinations. The destination advice tools sat at the top of the search Read More

News / Online

Google Flights now pushes flexible destination search, aiming at trip inspiration

By Sean O'Neil | March 7, 2016

In February, Google Flights updated the default interface for visitors to its various main windows (google.com/flights, google.co.uk/flights, etc.) for select countries worldwide. Travelers can say Read More

News / Distribution

TripAdvisor hits back at severe criticism from tour guide

By Kevin May | March 4, 2016

Every now and again, someone will post an inflammatory article on the web that gets the tongues wagging for days after its publication. The travel industry and the major players that operate within Read More

News / Online

Hotels websites creak along, face Google search penalty

By Kevin May | March 3, 2016

Lower star rated hotels run faster than their counterparts at the higher end of the quality spectrum, but the sector as a whole is under-performing. Research from database marketing and CRM provide Read More

News / Distribution

Ryanair turns screw on Google over misleading eDreams ads

By Kevin May | March 2, 2016

European low cost airline Ryanair has upped the ante in its fight against Google and eDreams after an advertising regulator upheld a complaint about the online travel agency. Ryanair has been in a Read More

News

TripAdvisor slammed in Russia over Crimea map designation

By Kevin May | February 26, 2016

Strained relations between the West and Russia have even hit the world of online travel, with accusations that TripAdvisor is misrepresenting the status of Crimea. The row has nothing to do with th Read More

News / Online

How a car rental giant is trying to work with (rather than against) Google

By Kevin May | February 8, 2016

Google does not currently have a dedicated car rental service (similar to hotels and flights), so providers are forced to rely on tweaking their existing ways of working with it. The fact that car Read More

News / Technology

SEO alert: Google overhauls its travel search interface for mobile

By Viewpoints | February 3, 2016

Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of its mobile search interface for trip planning. NB: This is a viewpoint by Matthew Read More

News / Distribution

Five SEO rules for the travel industry

By Viewpoints | February 2, 2016

When it comes to SEO, there are best practices which are universal, immutable laws, and then there are a slew of strategies and tactics that you can/should employ depending on your industry, how compe Read More

News / Online

Ixigo proves Facebook (not YouTube) is the place for video marketing

By Kevin May | February 1, 2016

Sometimes the chaos that is Facebook can actually be a gold mine for travel brands, with even YouTube taking a back seat when it comes to video marketing. On the one hand, India-based metasearch en Read More

News / Technology

At ALIS, Hilton, IHG, and Google execs talk mobile tech

By Juliana Shallcross | January 25, 2016

The Americas Lodging and Investment Conference kicked off in Los Angeles on Monday with a trio of discussions about travel technology -- the first such tech talk for the show in eight years. Not surpr Read More

News / Technology

In-app search on Google enters new phase

By Kevin May | January 19, 2016

Mobile app indexing could be one of the quieter trends to emerge in travel marketing during 2016. HotelTonight and Chimani, a provider of tourist apps for National Parks in the US, are part of a pi Read More

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