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Google Translate update shows the true power of machine learning

By Kevin May | January 25, 2017

The mechanics behind machine learning and artificial intelligence can tax many a non-techy brain at the best of times. But the travel industry should be aware of how prevalent it will become in var Read More

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The ins and outs of search for family trips

By Kevin May | January 24, 2017

Family trips can be more complicated than any other type of travel to organise - with multiple requirements and more than just one person to please. That's the slightly simplistic view, but many wi Read More

News / Online

Travel brands on alert as Google increases machine learning on search results

By Kevin May | January 19, 2017

Travel brands should ensure they consider the search "intent" of prospective customers when optimising their pages, as Google turns more to advanced tech to serve results. That's the key message fr Read More

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How Airbnb reckons it can change the traveller experience

By Viewpoints | December 19, 2016

There has been a great deal of discussion around what the launch of Trips means for Airbnb... and for travel more broadly (if anything). Commentary has come from all quarters, both within the compa Read More

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Partnerships are the way to fight scale, BTO audience told

By Martin Cowen | December 5, 2016

When execs from Priceline, Booking.com, Expedia and Google take turns to speak at a travel conference, the audience can become blinded (if not terrified) by the numbers bandied about. At last week' Read More

News / Distribution

Five useful AdWords features to use during the peak booking season

By Viewpoints | November 28, 2016

With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. NB: This is a viewpoint by Amo Sokhi, account director at Read More

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eDreams accuses Ryanair of being a bully that is losing the fight

By Kevin May | November 23, 2016

Forget Donald Trump versus incredulous Americans who didn't vote for him - it's getting really ugly in the very public battle between Ryanair and eDreams. The axing of the airline's contract with M Read More

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How travel brands can save millions in wasted online advertising

By Viewpoints | November 23, 2016

Travel advertisers are now the second biggest spenders in the UK on online banner and video ads, splashing out over £350 million annually. However, they’re wasting about 42% of this - £150 million Read More

News / Distribution

Ryanair and Momondo fall out over links to fare screenscapers

By Kevin May | November 23, 2016

Ryanair has axed an agreement with Momondo to legitimately display its fares, claiming a breach of the contract between the pair. The European low-cost carrier says Momondo is displaying its fares Read More

News / Online

Google says US hotel-related searches are up 25% in the US

By Sean O'Neil | November 16, 2016

Conventional wisdom says that using search to plan and book travel is old-fashioned. Consumers now start their trip research elsewhere, such as on Facebook or Apple TV, or they may book via a reviews Read More

News / Distribution

ATPCO incoming CEO pledges important role in future of airline distribution

By Kevin May | November 15, 2016

In an industry full of insidery type organsations and protocols, ATPCO is one of the most important but rarely discussed elements in the food chain. The Airline Tariff Publishing Company has its ro Read More

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Ryanair praises regulator for eDreams crackdown, but says more should be done

By Kevin May | November 4, 2016

A UK regulator has forced online travel agency group eDreams Odigeo to improve the display of fares on the websites of eDreams and Opodo. In a ruling announced this week, the Civil Aviation Authori Read More

News / Online

Programmatic native ads show promise for Sojern, Google, and San Francisco Travel [INFOGRAPHIC]

By Sean O'Neil | November 3, 2016

Google has seen the number of user-initiated searches for travel drop for several quarters, according to iProspect, a digital agency. The era of travelers beginning their travel-related search by " Read More

News / Distribution

The complete guide to online marketing and strategy for independent hotels (part two)

By Patrick Landman | November 3, 2016

In the first part of our complete guide to online marketing and strategy for hotels, published earlier this week, we talked about brand protection to drive direct sales. Another method that can be use Read More

News / Distribution

IATA predicts airline distribution revolution by 2021

By Kevin May | October 27, 2016

IATA is forecasting a fundamental overhaul of airline distribution within five years, shifting to what it calls an "active distribution" model. In a major report for the global aviation industry or Read More

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