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News / Technology

Make your travel website mobile-friendly or it won't rank in search - simples

By Viewpoints | March 16, 2017

For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should rank in their search engine. Pages that were easy to use and looked great Read More

News / Technology

Lufthansa gets closer to passengers as it goes Home with Google

By Marisa Garcia | March 13, 2017

As it stretches its wingspan in the digital sphere, Lufthansa has added new functionality which lets passengers query their Google Home device for updates on bookings. Sebastian von Herff, manager Read More

News / Technology

Mobile search rates for hotels reach huge level

By Kevin May | March 8, 2017

Mobile searches for budget hotels outweigh those for luxury properties - but the latter is growing fast. This is one of a number of findings from a huge study by Sojern, using both its own data and Read More

News / Distribution

Ryanair to fire screenscaping legal action against Expedia

By Kevin May | February 20, 2017

Ryanair is to embark on another salvo of anti-screenscraper action in the courts, with Expedia the latest intermediary in its crosshairs. The low-cost carrier will not comment on the impending acti Read More

News / Distribution

TripAdvisor tipped for takeover (if it has a successful year)

By Kevin May | February 15, 2017

TripAdvisor could find itself as a viable acquisition target if its financial results this week point to an upturn in its fortunes and strategy. Financial analysts claim the company is "starting to Read More

News / Online

Travel industry warning: stop fearing Artificial Intelligence (embrace it instead)

By Viewpoints | February 3, 2017

Google is increasingly relying on machine learning to order search results, increasing concerns among travel brands about how they’ll continue to be ranked. Sure, Google’s use of machine learning m Read More

News / Distribution

Over half of all travel-related searches are for hotels

By Kevin May | January 25, 2017

Travellers are mostly looking for information and inspiration about hotels and destinations, rather than air tickets, when using search engines such as Google. Research from guest feedback platform Read More

News

Google Translate update shows the true power of machine learning

By Kevin May | January 25, 2017

The mechanics behind machine learning and artificial intelligence can tax many a non-techy brain at the best of times. But the travel industry should be aware of how prevalent it will become in var Read More

News / Online

The ins and outs of search for family trips

By Kevin May | January 24, 2017

Family trips can be more complicated than any other type of travel to organise - with multiple requirements and more than just one person to please. That's the slightly simplistic view, but many wi Read More

News / Online

Travel brands on alert as Google increases machine learning on search results

By Kevin May | January 19, 2017

Travel brands should ensure they consider the search "intent" of prospective customers when optimising their pages, as Google turns more to advanced tech to serve results. That's the key message fr Read More

News / Distribution

How Airbnb reckons it can change the traveller experience

By Viewpoints | December 19, 2016

There has been a great deal of discussion around what the launch of Trips means for Airbnb... and for travel more broadly (if anything). Commentary has come from all quarters, both within the compa Read More

News / Distribution

Partnerships are the way to fight scale, BTO audience told

By Martin Cowen | December 5, 2016

When execs from Priceline, Booking.com, Expedia and Google take turns to speak at a travel conference, the audience can become blinded (if not terrified) by the numbers bandied about. At last week' Read More

News / Distribution

Five useful AdWords features to use during the peak booking season

By Viewpoints | November 28, 2016

With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. NB: This is a viewpoint by Amo Sokhi, account director at Read More

News / Distribution

eDreams accuses Ryanair of being a bully that is losing the fight

By Kevin May | November 23, 2016

Forget Donald Trump versus incredulous Americans who didn't vote for him - it's getting really ugly in the very public battle between Ryanair and eDreams. The axing of the airline's contract with M Read More

News / Online

How travel brands can save millions in wasted online advertising

By Viewpoints | November 23, 2016

Travel advertisers are now the second biggest spenders in the UK on online banner and video ads, splashing out over £350 million annually. However, they’re wasting about 42% of this - £150 million Read More

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