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No one size fits all - airlines benefit from diverse digital tactics

By Kevin May | May 15, 2017

Data released this month illustrates the success of a wide array of initiatives being used by airlines to attract prospective passengers to their websites. SimilarWeb examined traffic to the five m Read More

News / Distribution

Death on the high CPCs - hotels getting killed by last-click attribution

By Viewpoints | May 10, 2017

Marketing success today in the hotel sector can be measured using many diverse metrics. That's what makes it so fun, right? Analytics programs let you measure everything from who and where your web Read More

News / Technology

Google boosts Trips app with new features

By Linda Fox | May 8, 2017

Google says it has added new features to its mobile app Trips which was unveiled just over six months ago. The search giant has made it easier to share all reservation details from within the app b Read More

News / Technology

Four ways wearable tech could benefit travel companies and customers

By Nick Vivion | May 4, 2017

There's a new wearable revolution afoot, and it's got nothing to do with your wrist. It's called "woven technology," or tech that's woven right into fabric. Tech giant Google has partnered with the Read More

News / Online

Sabre appoints two business chiefs, Vacasa hires for tech boss role, and more...

By PhocusWire | April 28, 2017

This is a roundup of news and announcements for travel people in April 2017. Friday 28 April 2017: Sabre appoints two business chiefs Wade Jones joins becomes executive vice president and p Read More

News / Distribution

Comparing the performance of the metasearch giants for hotels

By Viewpoints | April 21, 2017

As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology an Read More

News / Distribution

Google tests search for package travel in Europe

By Kevin May | April 19, 2017

Google is experimenting with metasearch for packaged trips - one of the mainstays of the European travel sector. The search giant insists that it is purely in "test" phase with the service, limitin Read More

News / Distribution

Eye-tracking Google search results for hotels shows emphasis on ad products

By Viewpoints | March 21, 2017

As digital marketers in the travel industry, most of our world revolves around watching every move that Google makes. Even the slightest of changes to the search engine results page (SERP) can set Read More

News / Technology

Make your travel website mobile-friendly or it won't rank in search - simples

By Viewpoints | March 16, 2017

For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should rank in their search engine. Pages that were easy to use and looked great Read More

News / Technology

Lufthansa gets closer to passengers as it goes Home with Google

By Marisa Garcia | March 13, 2017

As it stretches its wingspan in the digital sphere, Lufthansa has added new functionality which lets passengers query their Google Home device for updates on bookings. Sebastian von Herff, manager Read More

News / Technology

Mobile search rates for hotels reach huge level

By Kevin May | March 8, 2017

Mobile searches for budget hotels outweigh those for luxury properties - but the latter is growing fast. This is one of a number of findings from a huge study by Sojern, using both its own data and Read More

News / Distribution

Ryanair to fire screenscaping legal action against Expedia

By Kevin May | February 20, 2017

Ryanair is to embark on another salvo of anti-screenscraper action in the courts, with Expedia the latest intermediary in its crosshairs. The low-cost carrier will not comment on the impending acti Read More

News / Distribution

TripAdvisor tipped for takeover (if it has a successful year)

By Kevin May | February 15, 2017

TripAdvisor could find itself as a viable acquisition target if its financial results this week point to an upturn in its fortunes and strategy. Financial analysts claim the company is "starting to Read More

News / Online

Travel industry warning: stop fearing Artificial Intelligence (embrace it instead)

By Viewpoints | February 3, 2017

Google is increasingly relying on machine learning to order search results, increasing concerns among travel brands about how they’ll continue to be ranked. Sure, Google’s use of machine learning m Read More

News / Distribution

Over half of all travel-related searches are for hotels

By Kevin May | January 25, 2017

Travellers are mostly looking for information and inspiration about hotels and destinations, rather than air tickets, when using search engines such as Google. Research from guest feedback platform Read More

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