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Travel second only to media in poor adoption of HTTPS secure sites

By Kevin May | June 7, 2017

Travel websites have been slow to adopt to the (relatively) new secure web browsing format known as HTTPS, potentially causing confusion amongst consumers. Web browsers such as Chrome and Firefox o Read More

News / Technology

In a voice-led world: Okay, Google, how are you changing the travel industry?

By Viewpoints | May 23, 2017

The multi-dimensional travel buying journey is gaining yet another route to market as we increasingly turn to voice search when planning, purchasing, preparing and enjoying travel. NB: This is an a Read More

News / Technology

What, when and why of downloading an app for travel

By Linda Fox | May 22, 2017

Google has released some research on what makes consumers download travel apps, what they're using them for and why they stop using them. The search giant quizzed US consumers on what they use trav Read More

News / Online

Amazon and its return to travel via the back door

By Kevin May | May 19, 2017

Not anticipating the scale of the impact of mobile on the travel industry is quite an admission. This is especially true when it comes from someone who has been involved in so many of the bleeding Read More

News / Technology

Ola finds a way with Google to open up rural India

By Martin Cowen | May 18, 2017

India's biggest taxi app Ola is hoping to get a lot bigger, linking up with Google to launch a Progressive Web App which will help it reach millions more users in India. The tie-up was announced at Read More

News / Distribution

Dear airlines, is it time for a rethink?

By Linda Fox | May 17, 2017

When companies external to travel say it's time to embrace something new, it can often be taken with a pinch of salt. But, when it comes from within the industry, maybe it's time to sit up and pay Read More

News / Distribution

Google (not the GDS) is the new enemy in airline distribution

By Linda Fox | May 16, 2017

An airline distribution conference doesn't seem complete without a bit of a poke at the global distribution systems. Segment fees paid by airlines, age of the technology and how long it takes to ge Read More

News / Distribution

No one size fits all - airlines benefit from diverse digital tactics

By Kevin May | May 15, 2017

Data released this month illustrates the success of a wide array of initiatives being used by airlines to attract prospective passengers to their websites. SimilarWeb examined traffic to the five m Read More

News / Distribution

Death on the high CPCs - hotels getting killed by last-click attribution

By Viewpoints | May 10, 2017

Marketing success today in the hotel sector can be measured using many diverse metrics. That's what makes it so fun, right? Analytics programs let you measure everything from who and where your web Read More

News / Technology

Google boosts Trips app with new features

By Linda Fox | May 8, 2017

Google says it has added new features to its mobile app Trips which was unveiled just over six months ago. The search giant has made it easier to share all reservation details from within the app b Read More

News / Technology

Four ways wearable tech could benefit travel companies and customers

By Nick Vivion | May 4, 2017

There's a new wearable revolution afoot, and it's got nothing to do with your wrist. It's called "woven technology," or tech that's woven right into fabric. Tech giant Google has partnered with the Read More

News / Online

Sabre appoints two business chiefs, Vacasa hires for tech boss role, and more...

By PhocusWire | April 28, 2017

This is a roundup of news and announcements for travel people in April 2017. Friday 28 April 2017: Sabre appoints two business chiefs Wade Jones joins becomes executive vice president and p Read More

News / Distribution

Comparing the performance of the metasearch giants for hotels

By Viewpoints | April 21, 2017

As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology an Read More

News / Distribution

Google tests search for package travel in Europe

By Kevin May | April 19, 2017

Google is experimenting with metasearch for packaged trips - one of the mainstays of the European travel sector. The search giant insists that it is purely in "test" phase with the service, limitin Read More

News / Distribution

Eye-tracking Google search results for hotels shows emphasis on ad products

By Viewpoints | March 21, 2017

As digital marketers in the travel industry, most of our world revolves around watching every move that Google makes. Even the slightest of changes to the search engine results page (SERP) can set Read More

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