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News / Online

Travelers will embrace personalization and AI for a better travel experience

By Bernadette Giacomazzo | November 13, 2017

Google claims that the "friction in travel" makes it ideal for new technology and artificial intelligence-led services to come in and make improvements. Read More

News / Online

Google rolls out new hotel search service

By Kevin May | November 10, 2017

Google is tightening its grip on the hotel search marketplace with the roll-out of a new platform this week. Read More

News / Technology

Are Google and Facebook helpful to airlines, or just helping themselves?

By Viewpoints | October 30, 2017

This is a viewpoint from Matt Walker, chief storyteller at Likewhere. Google and Facebook continue to help their airline partners by releasing all manner of travel-related products. In fact, they a Read More

News / Technology

Lyft attracts investment from Alphabet in $1 billion round

By Martin Cowen | October 20, 2017

CapitalG, an investment fund which is part of Google's parent company, Alphabet, is leading a $1 billion funding round for Lyft as money continues to pile into the "mobility" sector. At the time of Read More

News / Distribution

Flight metasearch - hard landing into a new business model

By Viewpoints | September 26, 2017

This is a viewpoint from Philippe Der Arslanian, CEO, Answair. Metasearchers are facing a real problem. Google, Kayak, Skyscanner and many others are spending a lot in attracting travellers look Read More

From Our Partners / Technology

Google Play: a ground-up app approach works best

By Sponsored Content | August 1, 2017

Jeena James has, all things considered, a pretty important job to do at Google. As global head of travel and local at Google Play, the official app store for Android smartphones and tablets and which Read More

News / Technology

Best SEO practices for travel brands differ from other industries

By Marisa Garcia | July 14, 2017

Searchmetrics has published a new study on travel industry-specific search ranking factors that might help travel brands improve their visibility in Google searches. It suggests that a focus on bro Read More

News / Distribution

Compare and contrast - trivago Express, Book on Google, Instant Booking on TripAdvisor

By Viewpoints | July 6, 2017

There are many facilitated or instant booking products available to hotels who want to work more closely with their metasearch partners, but what, if any, are the differences between trivago Express B Read More

News / Distribution

Where search results are helping predict hotel occupancy

By Marisa Garcia | June 30, 2017

A report prepared by benchmark analytics technology company STR and Google shows that tracking hotel search results can be a reliable gauge of hotel bookings. The report compares Google search, STR Read More

News / Distribution

Google Shopping decision sets precedent which could decide future of Google Flights

By Martin Cowen | June 28, 2017

The European Commission has fined Google €2.4 billion ($2.7 billion) after deciding that Google Shopping is in breach of EU antitrust regulations. Giving Google Shopping priority in its search resu Read More

News / Technology

Voice already making an impact on search says Google

By Linda Fox | June 27, 2017

Consumers say they search more than ever since the advent of voice search on mobile according to Google UK research. The search giant has polled some 3,000 consumers to reveal that three-quarters s Read More

News / Distribution

How we worked out how to compete with the big guns of online travel

By Viewpoints | June 14, 2017

The deadpool is full of failed online travel startups - it's a crazy idea to even think about starting a new business, right? The sector is dominated by the Priceline and Expedia groups which spend Read More

News / Distribution

We have been wrong about online travel agency-hotel commissions the whole time

By Viewpoints | June 13, 2017

Commissions paid by hotels to intermediaries have risen by more than 7% over the course of the last year. This is according to the 2017 Trends In The Hotel Industry study from CBRE. This is ring Read More

News / Distribution

Time for a revolution in hotel marketing (with data waving the flag)

By Viewpoints | June 12, 2017

Hoteliers today face a number of problems - coming from within their own sector and from on the peripherary. As well as the perennial issue of competing with rival hotels, the growth of private acc Read More

News / Distribution

To innovate and survive, airlines need to stop flying buggy whips and beating dead horses

By Marisa Garcia | June 12, 2017

We get it. Airlines want to be cool. They want to be down with the kids. They want to be seen as innovative and revolutionary. We’ve heard this six dozen times in the past three weeks alone. The Read More

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