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Compare and contrast - trivago Express, Book on Google, Instant Booking on TripAdvisor
News / Distribution
Compare and contrast - trivago Express, Book on Google, Instant Booking on TripAdvisor
By Viewpoints | July 6, 2017
There are many facilitated or instant booking products available to hotels who want to work more closely with their metasearch partners, but what, if any, are the differences between trivago Express B Read More
Where search results are helping predict hotel occupancy
News / Distribution
Where search results are helping predict hotel occupancy
By Marisa Garcia | June 30, 2017
A report prepared by benchmark analytics technology company STR and Google shows that tracking hotel search results can be a reliable gauge of hotel bookings. The report compares Google search, STR Read More
Google Shopping decision sets precedent which could decide future of Google Flights
News / Distribution
Google Shopping decision sets precedent which could decide future of Google Flights
By Martin Cowen | June 28, 2017
The European Commission has fined Google €2.4 billion ($2.7 billion) after deciding that Google Shopping is in breach of EU antitrust regulations. Giving Google Shopping priority in its search resu Read More
Voice already making an impact on search says Google
News / Technology
Voice already making an impact on search says Google
By Linda Fox | June 27, 2017
Consumers say they search more than ever since the advent of voice search on mobile according to Google UK research. The search giant has polled some 3,000 consumers to reveal that three-quarters s Read More
How we worked out how to compete with the big guns of online travel
News / Distribution
How we worked out how to compete with the big guns of online travel
By Viewpoints | June 14, 2017
The deadpool is full of failed online travel startups - it's a crazy idea to even think about starting a new business, right? The sector is dominated by the Priceline and Expedia groups which spend Read More
We have been wrong about online travel agency-hotel commissions the whole time
News / Distribution
We have been wrong about online travel agency-hotel commissions the whole time
By Viewpoints | June 13, 2017
Commissions paid by hotels to intermediaries have risen by more than 7% over the course of the last year. This is according to the 2017 Trends In The Hotel Industry study from CBRE. This is ring Read More
Time for a revolution in hotel marketing (with data waving the flag)
News / Distribution
Time for a revolution in hotel marketing (with data waving the flag)
By Viewpoints | June 12, 2017
Hoteliers today face a number of problems - coming from within their own sector and from on the peripherary. As well as the perennial issue of competing with rival hotels, the growth of private acc Read More
To innovate and survive, airlines need to stop flying buggy whips and beating dead horses
News / Distribution
To innovate and survive, airlines need to stop flying buggy whips and beating dead horses
By Marisa Garcia | June 12, 2017
We get it. Airlines want to be cool. They want to be down with the kids. They want to be seen as innovative and revolutionary. We’ve heard this six dozen times in the past three weeks alone. The Read More
Travel second only to media in poor adoption of HTTPS secure sites
News / Online
Travel second only to media in poor adoption of HTTPS secure sites
By Kevin May | June 7, 2017
Travel websites have been slow to adopt to the (relatively) new secure web browsing format known as HTTPS, potentially causing confusion amongst consumers. Web browsers such as Chrome and Firefox o Read More
In a voice-led world: Okay, Google, how are you changing the travel industry?
News / Technology
In a voice-led world: Okay, Google, how are you changing the travel industry?
By Viewpoints | May 23, 2017
The multi-dimensional travel buying journey is gaining yet another route to market as we increasingly turn to voice search when planning, purchasing, preparing and enjoying travel. NB: This is an a Read More
What, when and why of downloading an app for travel
News / Technology
What, when and why of downloading an app for travel
By Linda Fox | May 22, 2017
Google has released some research on what makes consumers download travel apps, what they're using them for and why they stop using them. The search giant quizzed US consumers on what they use trav Read More
Amazon and its return to travel via the back door
News / Online
Amazon and its return to travel via the back door
By Kevin May | May 19, 2017
Not anticipating the scale of the impact of mobile on the travel industry is quite an admission. This is especially true when it comes from someone who has been involved in so many of the bleeding Read More
Ola finds a way with Google to open up rural India
News / Technology
Ola finds a way with Google to open up rural India
By Martin Cowen | May 18, 2017
India's biggest taxi app Ola is hoping to get a lot bigger, linking up with Google to launch a Progressive Web App which will help it reach millions more users in India. The tie-up was announced at Read More
Dear airlines, is it time for a rethink?
News / Distribution
Dear airlines, is it time for a rethink?
By Linda Fox | May 17, 2017
When companies external to travel say it's time to embrace something new, it can often be taken with a pinch of salt. But, when it comes from within the industry, maybe it's time to sit up and pay Read More
Google (not the GDS) is the new enemy in airline distribution
News / Distribution
Google (not the GDS) is the new enemy in airline distribution
By Linda Fox | May 16, 2017
An airline distribution conference doesn't seem complete without a bit of a poke at the global distribution systems. Segment fees paid by airlines, age of the technology and how long it takes to ge Read More
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