Google

News / Online

Google streamlines hotel advertising with integration in new Google Ads platform

By Mitra Sorrells | July 11, 2018

Google wants to make it easier for hotel marketers to manage and scale their advertising campaigns on the site. Read More

News / Distribution

Can regulators protect travel companies from the growth of the technopoly?

By Marisa Garcia | July 10, 2018

In a report entitled Technopoly, experts from the think tank ResPublica call on officials in the UK and Europe to stem what they describe as the growing digital monopolies of technology companies such Read More

Opinion / Online

Google triggers new AdWords update: What are the implications for hotels?

By SiteMinder | July 6, 2018

This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the... Read More

News / Online

So, what is the Power Paradox in travel?

By PhocusWire | June 27, 2018

Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More

News / Online

The fragmented landscape of travel brands in Google’s organic search

By Mitra Sorrells | June 26, 2018

The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs. Read More

Opinion / Online

How Google, Instagram and more are shaking up hotel digital marketing

By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More

News / Technology

Organic links on Google losing out to the knowledge graph, maps, apps and images

By Rob Gill | June 22, 2018

The number of “organic” links featured on the first page of Google travel-related search results is falling as other elements are being added to the page. Research carried out by SEO specialist Sea Read More

News / Online

Study shows evolution of Google real estate for travel searches

By Kevin May | June 22, 2018

Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More

News / Distribution

OTA Insight launches new parity tool for revenue management

By Mitra Sorrells | June 19, 2018

Hoteliers have a new tool to help them analyze and optimize distribution costs. Read More

Opinion / Online

Google: Travel's closely watched obsession

By Douglas Quinby - Phocuswright | June 15, 2018

Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry. Read More

News / Distribution

Amazon tops list of alternative platforms consumers would use to book travel

By Mitra Sorrells | June 13, 2018

As speculation simmers regarding whether – or when - Amazon will make a foray into travel, a new survey finds 44% of travelers say they would be comfortable booking their trips on the e-commerce site.... Read More

News / Technology

Listen up: Travel marketers need to pay attention to voice search

By Stuart Butler - Fuel | June 12, 2018

There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More

News / Online

Diners trust TripAdvisor over Yelp, Google for restaurant recommendations

By Jill Menze | June 12, 2018

TripAdvisor is asserting its position as an influencer in the restaurant scene with a new study claiming consumers prefer the platform as a dining resource over Google, Facebook and Yelp. Read More

News / Online

Modern travel marketing, part 1: SEO strategy

By Mitra Sorrells | June 4, 2018

Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More