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News / Startups

Surveying the travel startup landscape, part 1: The investors’ perspective

By Mitra Sorrells | August 7, 2018

This month we're digging into the topic of startups, aiming to understand the challenges and opportunities from the perspective of various players in the field, beginning with insights from venture... Read More

News / Startups

Ideas and insight from startups at Battleground: The Americas

By PhocusWire | July 30, 2018

Don't miss a day of fresh ideas and innovation from travel startups and speakers from high-profile companies at Battleground: The Americas. Register now. Read More

News / Technology

Virtual reality is still finding its space at the customer experience table

By Linda Fox | July 25, 2018

Virtual reality hasn't gone mainstream, but barriers to content creation are coming down so it could still build momentum in travel. Read More

News / Online

Google on why consumers like to know more before they travel

By Linda Fox | July 23, 2018

Google delves into mobile search trends to discover traveler motives to know more before they go. Read More

News / Technology

Most voice assistants "unskilled" for travel planning and booking

By Michael Coletta | July 20, 2018

For all the skills in Amazon's Alexa voice marketplace (30,000 and counting), the majority can still be described as "unskilled" for travel planning and booking tasks. The same can be said for Google... Read More

News / Technology

Google faces €4.34 billion fine over Android dominance

By Marisa Garcia | July 19, 2018

The European Commission is fining Google €4.34 billion for what the Commission considers illegal practices involving the Android platform that “cement its dominant market position in internet search.” Read More

News / Technology

Taking the baggage out of luggage: how Stasher used search to scale up

By PhocusWire | July 18, 2018

This is a viewpoint by Alessandra Alari, head of search at Google UK. Whenever a holiday comes around, I find there is a certain task on my to-do list that fills me with a profound sense of dread: Read More

News / Online

Google streamlines hotel advertising with integration in new Google Ads platform

By Mitra Sorrells | July 11, 2018

Google wants to make it easier for hotel marketers to manage and scale their advertising campaigns on the site. Read More

News / Distribution

Can regulators protect travel companies from the growth of the technopoly?

By Marisa Garcia | July 10, 2018

In a report entitled Technopoly, experts from the think tank ResPublica call on officials in the UK and Europe to stem what they describe as the growing digital monopolies of technology companies such Read More

Opinion / Online

Google triggers new AdWords update: What are the implications for hotels?

By SiteMinder | July 6, 2018

This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the... Read More

News / Online

So, what is the Power Paradox in travel?

By PhocusWire | June 27, 2018

Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More

News / Online

The fragmented landscape of travel brands in Google’s organic search

By Mitra Sorrells | June 26, 2018

The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs. Read More

Opinion / Online

How Google, Instagram and more are shaking up hotel digital marketing

By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More

News / Technology

Organic links on Google losing out to the knowledge graph, maps, apps and images

By Rob Gill | June 22, 2018

The number of “organic” links featured on the first page of Google travel-related search results is falling as other elements are being added to the page. Research carried out by SEO specialist Sea Read More

News / Online

Study shows evolution of Google real estate for travel searches

By Kevin May | June 22, 2018

Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More

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