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News / Online

Google is at a crossroads with its ambitions in travel

By PhocusWire | April 3, 2019

The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More

News / Online

When right goes wrong for travelers in A/B website testing

By Linda Fox | March 29, 2019

A/B testing has become a big part of what online travel agencies do to introduce new functionality and improve the user experience. But it has its problems. Read More

News / Technology

As Amadeus embarks on cloud journey, Expedia keeps it real

By Linda Fox | March 28, 2019

Amadeus has begun migrating services to the cloud beginning with its Master Pricer shopping technology. Read More

News / Online

Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)

By Kevin May | March 14, 2019

The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More

News / Distribution

Google and TripAdvisor stand out for tour and activity research

By Linda Fox | March 12, 2019

More than half of travelers (56%) say they used Google and 38% say they used TripAdvisor to help plan activities. Read More

News / Online

Google enables flight destination search by price

By Mitra Sorrells | March 11, 2019

Google has made updates to its Flights and Hotel search, enabling new filters and options. Read More

Opinion / Technology

Time to talk - using Google Assistant to book a hotel room

By Pablo Delgado - Mirai | March 7, 2019

It is becoming clearer that using voice commands to search for and book hotels is going to be disruptive in the hotel industry and will soon be changing the rules of the game. Read More

Opinion / Technology

Travel intermediaries must figure out how to automate better

By Maxim Sevastianov - Traveknowledgy | March 7, 2019

Travel agencies and OTAs are required to automate in order to offer their clients with personalized services and enjoy a competitive advantage. Read More

News / Technology

Google tells hotels to think of smart devices as extra organs of a guest's body

By Hollis Thomases - Phocuswright | February 4, 2019

The search giant says the proliferation of devices has created rapid, cultural shifts and changed the way people expect things from their brands... making people more curious, demanding and... Read More

Google Assistant hotel booking flight check-in

News / Technology

Google adds hotel booking, flight check-in to Google Assistant

By Mitra Sorrells | January 9, 2019

Travelers can now book a hotel room through a conversation with Google Assistant on Android and iOS devices Read More

Opinion / Distribution

Fallacies and travel: Making sense out of 2018

By Simone Puorto | December 28, 2018

A look at the four most important trends of the year worth saluting. Read More

News / Online

PhocusWire's newsmakers of the year 2018

By Kevin May | December 17, 2018

The profile of a brand in travel - and the perception of it from consumers and industry peers - is mostly generated over the course of certain events or a period of time. Read More

News / Online

Google acquires Indian rail app Where Is My Train?

By Kevin May | December 12, 2018

Google is well-known for snapping up the teams behind various cogs in the wheel of the travel industry - and this week it has flexed its muscles once again. Read More

News / Technology

A review of 2018, a preview for what's next: Voice technology

By Mitra Sorrells | December 12, 2018

To provide a look ahead on this topic, Say It Now CEO Charlie Cadbury offers his take on the top five developments in voice technology he expects to see in 2019. Read More

News / Online

A review of 2018, a preview for what's next: Travel marketing

By Mitra Sorrells | December 5, 2018

As we look ahead to 2019, we asked MMGY Global CEO Clayton Reid to share thoughts on the future of travel and what lies ahead for marketing and advertising strategies, the growing influence of Google... Read More

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