Google

News / Online

VIDEO: Google on leveraging machine learning in travel search

By Kevin May | May 28, 2019

Google is at the heart of the search experience and sits on enormous amounts of data that, it says, helps create a better search experience for travelers. Read More

News / Online

VIDEO: Rethinking the entry of Google in travel

By Kevin May | May 20, 2019

A series of spiky (angry, even) tweets and comments during conferences over the years - that's been the mainstay of one critic of Google's role in travel. Read More

Opinion / Online

How Google helped unpack the stress from modern travel

By Finnbar Cornwall, Google UK | May 15, 2019

Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More

News / Online

Amazon may not be able to resist the lure of online travel

By Kevin May | May 14, 2019

The e-commerce giant’s widely anticipated but as yet unseen move into the industry could give it a baseline $600 million profit on an annual basis. Read More

News / Technology

Google uses car rental booking to demo next phase of voice assistant tech

By Kevin May | May 9, 2019

A fairly significant step up in voice technology was unveiled by Google this week - with car rental featured in an example of how personalization will be used by the assistant. Read More

News / Online

Why Europe is a microcosm of wider trends in online travel

By PhocusWire | May 7, 2019

Three broad trends illustrate the prowess of the region in the current online travel scene - but, equally, demonstrate how fragile the growth of the sector can be when one particular brand or market... Read More

News / Distribution

Reserve With Google gaining traction in tours and activities

By Linda Fox | April 29, 2019

Early results for tours and activities on Reserve with Google look promising as additional distribution partners sign up. Read More

News / Online

Google's Touring Bird plots big expansion of tours and activities service

By Kevin May | April 24, 2019

The massive jump from its official launch number of 20 in September 2018 to 200 this week comes almost a year to the day since the Google Area 120-run search engine was first tested in the open market. Read More

Phocuswright Europe 2019 preview Lax Poojary

Interview / Online

In the green room at Phocuswright Europe with... Lax Poojary

By PhocusWire | April 22, 2019

In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Touring Bird (Area 120 - Google) co-founder and CEO Lax... Read More

Interview / Online

In the green room at Phocuswright Europe with... Thijs van As

By PhocusWire | April 16, 2019

In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Google Flights lead product manager Thijs van As. Read More

News / Online

Google is at a crossroads with its ambitions in travel

By PhocusWire | April 3, 2019

The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More

News / Online

When right goes wrong for travelers in A/B website testing

By Linda Fox | March 29, 2019

A/B testing has become a big part of what online travel agencies do to introduce new functionality and improve the user experience. But it has its problems. Read More

News / Technology

As Amadeus embarks on cloud journey, Expedia keeps it real

By Linda Fox | March 28, 2019

Amadeus has begun migrating services to the cloud beginning with its Master Pricer shopping technology. Read More

News / Online

Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)

By Kevin May | March 14, 2019

The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More