Facebook

News / Online

Time to connect Big Data with hotel visuals

By Viewpoints | May 15, 2017

Today’s travelers are starting to expect a personalized experience throughout all stages of travel - something that the emergence of "big data" is helping to lead. Not only is there some degree of Read More

News / Distribution

Death on the high CPCs - hotels getting killed by last-click attribution

By Viewpoints | May 10, 2017

Marketing success today in the hotel sector can be measured using many diverse metrics. That's what makes it so fun, right? Analytics programs let you measure everything from who and where your web Read More

News / Technology

Google boosts Trips app with new features

By Linda Fox | May 8, 2017

Google says it has added new features to its mobile app Trips which was unveiled just over six months ago. The search giant has made it easier to share all reservation details from within the app b Read More

News / Online

Landmarks feature highly in Facebook check-in study

By Kevin May | May 2, 2017

Restaurants and historic places were the two most popular categories that Facebook users "checked-in" on the social network in the summer season of 2016. Data released by Facebook, also covering si Read More

News / Distribution

What Southeast Asia travelers are thinking when booking a trip

By Marisa Garcia | May 2, 2017

The factors that motivate and drive booking decisions for travellers from Southeast Asia are revealed in a new report from Phocuswright. The rising middle class in this region, includes a growing p Read More

News / Distribution

Facebook extends Dynamic Ads to let airlines in as well

By Kevin May | April 27, 2017

Facebook will now allow airlines to target users of the site with content based on when and where people perhaps want to travel. The functionality is available on both Facebook and its sister photo Read More

News / Distribution

Airbnb Trips - six months on, still in the treehouses, igloos and yurts phase

By Viewpoints | April 11, 2017

Last November, Airbnb announced to the world its next wave of innovation to the strains of Maroon 5 with a dash of Lady Gaga. Trips was to be the next layer in the customer travel experience after Read More

News / Online

What part of the hotel experience is the most talked about on social media?

By Kevin May | March 29, 2017

Consumption and relaxing are the most popular activities that hotel guests will post about on social media, rather than ranting about staff. To uncover this data point, Local Measure examined every Read More

News / Technology

Travelaer raises €4.3 million to improve online customer experience

By Kevin May | March 29, 2017

Product development and geographic expansion are on the schedule for Travelaer after it raised a €4.3 million funding round. The money has come from lead investor Entrepreneur Venture and with Plei Read More

News / Distribution

Data rules and loyalty building strategies for travel brands in Asia

By Marisa Garcia | March 28, 2017

Loyalty building is apparently a high priority for Asia’s travel brands, with data analytics as a top priority to deliver loyalty-fostering personalization. The survey, part of a recent report by d Read More

News / Technology

Facebook and its new battle for the attention of travelers in a destination

By Nick Vivion | March 27, 2017

There’s never really been a forceful value proposition for a social network for travelers - Facebook’s global dominance has pretty much kept the competition at bay. Why invest resources in a networ Read More

News / Online

Slow-burn travel influencer partnerships in order to grow faster

By Viewpoints | March 23, 2017

Travel marketers are told to embrace influencers: those demi-gods of social media who can wave a magic wand with a single post that instantly puts your hotel on the map or makes your attraction world- Read More

News / Technology

TripAdvisor enters Facebook messaging, activity and restaurant bookings just a bot away

By Kevin May | March 16, 2017

TripAdvisor is dipping its toes in the chatbot and Facebook Messenger waters this week, launching a destination tool for travellers. The tool follows the same model as many of the others that have Read More

News / Technology

As social media evolves, travellers demand joined-up customer service

By Nick Vivion | March 15, 2017

Customer service has always been one of the most challenging areas of any service-based business. This is especially acute in travel, where there is far more emotion and expectation attached than i Read More

News / Distribution

Peakwork brings bookings via Facebook ads

By Martin Cowen | March 14, 2017

Travel firms using Peakwork's Player Hub can now embed real-time pricing and availability into their Facebook and Instagram ads via a new API connection. The German dynamic packaging tech specialis Read More

Most Popular
Latest Stories