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Facebook shuffles travel content into City Guides

By Kevin May | March 6, 2017

Facebook has organised some of the travel-related content on the network into a single service known as City Guides. It is not some kind of jaw-dropping, killer app or piece of functionality but, i Read More

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TripAdvisor to close TravelPod travel blogging service

By Kevin May | March 3, 2017

TripAdvisor is to close the Travelpod platform - the second axing of one its consumer content brands in the space of two months. An official confirmed the fate of the 20-year-old company to Tnooz t Read More

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Hotels mostly post images on Facebook but videos get most engagement

By Kevin May | March 3, 2017

Facebook has become the place-to-be for brands to establish a presence alongside their existing web channels, primarily because it's a two-way street. As we all know, fan pages allow hotels to post Read More

News / Distribution

Tech initiatives hotels should consider doing right now

By Kevin May | March 2, 2017

Hotels are often reminded of what they should be doing, or encouraged to try new things as the sector gets more competitive than ever. The latest to have a go was Benjamin Habbel, founding CEO of V Read More

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Over half of all travel-related searches are for hotels

By Kevin May | January 25, 2017

Travellers are mostly looking for information and inspiration about hotels and destinations, rather than air tickets, when using search engines such as Google. Research from guest feedback platform Read More

News / Technology

TUI taps 600 in-house social media feeds for content hub

By Martin Cowen | January 19, 2017

European travel giant TUI is launching www.travel.me, a portal which aggregates content from 600 social media accounts across the group. The move is being positioned as part of its oneBrand strateg Read More

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Hotels posts on Facebook plateau after rapid rise and decline

By Kevin May | January 16, 2017

After a few years of finding their feet, hotels appear to have found a level for the number of times they post content on Facebook. For two years at the turn of the decade, around 25 posts a month Read More

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Travellers ready for Messenger-type communications, especially with incentives

By Kevin May | December 28, 2016

Messaging-based customer service, powered mostly by Facebook at the moment, is tipped to become a part of the mainstream brand-to-consumer relationship. Interacting with brands using the social net Read More

News / Distribution

How Airbnb reckons it can change the traveller experience

By Viewpoints | December 19, 2016

There has been a great deal of discussion around what the launch of Trips means for Airbnb... and for travel more broadly (if anything). Commentary has come from all quarters, both within the compa Read More

News / Technology

Top of the tech pops - Blockchain, voice, bots and virtual reality finds their way

By Kevin May | December 12, 2016

Many of the digital forces that have impacted on the travel industry in recent years have come from internal changes. Consider trends such as consolidation, meta-booking, the evolution of distribut Read More

News / Online

Facebook tells travel marketers to show some emotion

By Linda Fox | November 9, 2016

Travel companies are putting significant investment into offline promotion but failing to translate it to the digital world. A Facebook marketing exec says there's little distinction between brands Read More

News / Online

Startup Pitch: MyFriendsRoom uses personal networks for vacation rentals

By Kevin May | November 6, 2016

As we all know, Airbnb has illustrated the enormous appetite that exists for the house/room-sharing concept in the travel industry. But there are many consumers that have concerns about a model tha Read More

News / Online

Facebook study points to loyalty types in online travel

By Kevin May | November 1, 2016

Consumers inevitably have different feelings about brands and how likely they are to use and re-use a particular service - but is loyalty diluted because of the web? Some marketing gurus have sugge Read More

News / Technology

Chat is where it's at for KLM as it finds customers on new platforms

By Linda Fox | October 28, 2016

KLM is betting big on chat services as part of its quest to go where its customers are. The company began a trial of a rebooking service on WhatsApp at the beginning of the year following on from i Read More

News / Online

Hardly influential - warning over fake Instagram love and travel bloggers

By Kevin May | September 29, 2016

"Influencers" is an overused word in the world of tourism marketing, especially in the travel blogging community. Just because an individual has 100,000 followers on Twitter, or 100,000 fans of a F Read More

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