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Travel site cuts Google spend after success of Facebook as a new channel

By Kevin May | August 8, 2011

Twelve months on since the OnHolidayGroup launched the cheekily named Google Bypass project, Google may have won the battle but possibly lost the war. Read More

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Reach.ly builds Twitter tool for hotels to find and engage new guests

By Kevin May | August 4, 2011

TLabs Showcase on travel startups featuring Latvia-based Reach.ly, a Twitter-focused direct marketing tool for hotels to identify and engage with potential guests. Read More

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One in eight claim Facebook photos inspire them to book a destination

By Kevin May | August 3, 2011

Influence of Facebook and the web social graph kicking in, as a survey finds pictures posted on the social network are having a direct impact of purchasing behaviour. Read More

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Laterooms to try virtual concierge service on Twitter and Facebook

By Kevin May | July 28, 2011

Accommodation service LateRooms has become the latest travel company to offer a "virtual concierge" service via social media channels Twitter and Facebook. Read More

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What countries are most likely to want to use social travel websites?

By Viewpoints | July 22, 2011

The internet has allowed the world to become a much more global environment where geographic boundaries are eliminated and human interaction goes way beyond national borders. Read More

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Hotel connects Facebook with hi-tech RFID to hit social media-loving clubbers

By Kevin May | July 20, 2011

Very novel idea from a hotel on the European summer clubbing capital of Ibiza to combine guests obsession with Facebook and cutting edge RFID technology - using wristbands. Read More

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Gekko throws travel planning and review service into Facebook

By Kevin May | July 19, 2011

More developments in the drive to turn Facebook into a wider travel planning service with hotel booking site Gekko launching a recommendation and search tool for the network. Read More

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Find fellow air passengers based on what brands they love

By Kevin May | July 13, 2011

Interesting new feature from air travel social network Planely with an upgrade to the platform so users can locate other passengers with similar interests. Read More

Google sees key travel product executive switch to Facebook

By Kevin May | July 12, 2011

Tom Stocky, the man credited with some of Google's early forays into enhancing its travel search capability, has ended over six years at the company and moved to Facebook. Read More

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How airlines use Twitter - June 2011 [infographic]

By Kevin May | July 8, 2011

Southwest Airlines moves into second place as the global carrier with the most mentions, according to the latest report ranking activity by airlines on Twitter. Read More

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Consumers failing to let go of social media even when on holiday

By Kevin May | July 7, 2011

Consumers can't get enough of social media, it appears - with almost two-thirds admitting they spend at least two hours every trip sneaking away for a bit of Facebook action. Read More

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Why hotels should think of themselves before embracing Facebook and flash sales

By Viewpoints | July 6, 2011

A well-known story for hotels: powerful middlemen that dominate the market and put pressure on the property managers to lower prices and increase the commission. Read More

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Back to basics with ten social media marketing tips for hotels

By Patrick Landman | July 5, 2011

It is impossible to attend a conference these days without an in-depth session (or two) on best practices for social media marketing in travel. Read More

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Carnival celebrates one million Facebook fans

By Kevin May | July 4, 2011

Doubles all round in the marketing department for Carnival Cruise Lines after passing the one million fan mark for its Facebook page. Read More

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Travel is inherently social, but can we please define a social travel website?

By Viewpoints | July 1, 2011

Social travel sites appear to launch every day - some get acquired by Google, some are mobile efforts in Asia, others are just riding the crest of the white hot social travel wave. Read More

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