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Why imagery is dominating social media in travel in 2012

By Viewpoints | May 29, 2012

This year in social media, imagery – photos and videos – have become one of the most important ways in which brands, in any industry, can communicate with their audiences. Read More

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Social media-loving Ibiza clubbers can now pay at their hotel using fingerprints

By Kevin May | May 29, 2012

Lavished with praise and envy in equal measure by some last year for its RFID tag-driven, social media frenzy for clubbers, Ushuaia Ibiza Beach Hotel is at it again. Read More

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Celebrities line up to push KLM social seat selection service

By Kevin May | May 28, 2012

Fresh from launching and then extending its social media-led Meet & Seat platform, KLM is turning to some of the Holland's high profile celebrities to promote the service. Read More

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Aah, those were the days - starting an online travel brand in 2002 compared to 2012

By Viewpoints | May 25, 2012

The heady days of 2002, post-economic bubbles and 9/11, pre-Iraq war and the credit crunch. Seems a long time ago, especially in online travel. Read More

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How to pre-open a hotel [Part One of Two - social media and digital marketing]

By Patrick Landman | May 23, 2012

The pre-opening phase of a new hotel is both a big challenge and a great opportunity at the same time. Read More

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Bing gets more social with travel planning and everything else

By Dennis Schaal | May 22, 2012

Bing started out attempting to be a "decision engine" and now it is letting your Facebook friends add their advice to the mix. Read More

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Social media listening in travel is not enough: So here are three ways to respond

By Josiah Mackenzie | May 21, 2012

Using social media to build customer satisfaction requires much more than just setting up a profile on the latest social network - it requires a high level of so-called social responsiveness. Read More

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Last night a DJ saved my... hotel?

By Kevin May | May 21, 2012

While some hotel chains focus on Facebook and other social media channels for promotions, W Hotels is taking a different approach by making use of its entertainment offering. Read More

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Beware of the people crunch in Asia as online travel booms

By Siew Hoon Yeoh | May 21, 2012

I’ve noticed recently that when running Asia-related events in places such as Australia (where I’ve just been) and in Europe (where I was in March), there’s a strong interest among youths in the... Read More

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Expedia revamps package holiday pages following global research

By Linda Fox | May 18, 2012

Expedia is focusing its efforts on its beach holiday pages for websites across the EMEA region to help consumers narrow their decision making process Read More

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Smurf Town residents voted to stay blue but perhaps missed golden opportunity for tourism

By Kevin May | May 14, 2012

The Spanish town of Júzcar is probably better understood by younger members of the world's population - it was used as a backdrop during filming of 2011 movie The Smurfs. Read More

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Survey: US adults doing mobile check-ins more than doubled

By Dennis Schaal | May 11, 2012

You go out for dinner and check-in from the restaurant using foursquare or Facebook and a companion -- or two -- wonders aloud why you persist in telling the world where you are. Read More

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Niche travel marketing – suite smell of success or left at the altar

By Viewpoints | May 11, 2012

When a hotel brand admits to spending $18 million on a new website, well, that’s news (the brand later changed press material to reflect an ongoing investment). Read More

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Airlines dip their toes in the Instagram pool [INFOGRAPHIC]

By Kevin May | May 11, 2012

It's all about multimedia, right? And, in particular, images. At least that is what many an expert would have digital marketers believe. Read More

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RIP Bluenity: Air France closes travel social network

By Kevin May | May 11, 2012

Another nail in the coffin perhaps of brand-run social networks with confirmation Bluenity, a platform developed by Air France, will be shut down. Read More

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