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Standard web retargeting vs Facebook Exchange - Which platform suits you best? [INFOGRAPHIC]

By Karthick Prabu | March 1, 2013

In which digital platform will you be spending your marketing budget for 2013? Web advertisements or Facebook ads? Which platform yields the best results? Read More

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In a Q&A, Tourism Australia reveals the secrets of its Facebook dominance

By Sean O'Neil | February 27, 2013

Here's the story on how Tourism Australia unlocked Facebook success by creating the world's most popular tourism destination page, with 4,140,975 likes. Read More

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Step forward Graph Search into the digital marketing mix for hotels

By Viewpoints | February 23, 2013

There’s a well-known saying in real estate - "location, location, location" - which points to the great importance of, well, location when determining the desirability of a property. Read More

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Hotels checking in with booking engines on Facebook and mobile - or maybe not

By Kevin May | February 20, 2013

Booking engines within Facebook fan pages for hotels were once considered revolutionary, but it appears to be a growing trend for many property owners. Read More

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TripAdvisor basks in social graph integration with Facebook, eye-watering numbers revealed

By Kevin May | February 14, 2013

TripAdvisor, wallowing in a 20% jump in revenue for 2012 compared to the previous year, also appears to be enjoying the fruits of its partnership with Facebook. Read More

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Love is in the air - Mr & Mrs Smith hopes so with Facebook trip hint service

By Kevin May | February 8, 2013

St Valentine's Day is upon us, which means every travel brand on the planet (kind of) is trying to woo lovestruck couples to splash out on a romantic trip of some kind. Read More

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Social media in travel isn’t slowing down – it is evolving, with Twitter more than a social network

By Viewpoints | February 8, 2013

When you take the social out of Twitter, what do you get? A stripped down content management system. Read More

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A deep dive into data to show how travel brands win or lose when using Facebook

By Viewpoints | February 7, 2013

With numerous brands actively competing for a consumer's business with TV, print, and paid search advertising, the social channel can seem relatively uncluttered in this space, despite some arguing that... Read More

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Americans as a whole are taking vacations from Facebook

By Sean O'Neil | February 5, 2013

An authoritative survey finds that Americans are taking breaks from it, and young people are spending less time on the site. Read More

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Case study: Using Dropify to distribute coupons and other travel giveaways via Facebook

By Sean O'Neil | February 5, 2013

In January, the German startup Dropify debuted as a tool to let users to share files for download via Facebook, spreading the word virally via timelines and news feeds. MyTaxi and travel blogger Andrew... Read More

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Find Yours: Beyond selling vacations, Expedia pushes emotional connection to travel

By Nick Vivion | January 30, 2013

Travel has always been one of the most emotional products to sell - memories, smells, sounds, sights and experiences all combine to create an intricate tapestry that offers many approachable threads for... Read More

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Facebook: 9 fresh examples of how travel marketers can unlock success

By Sean O'Neil | January 29, 2013

Tips from Facebook's travel lead in Europe's DACH region and marketers from major travel companies that have seen high conversion rates from social marketing. Read More

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Best day to post on Facebook fan pages - and other helpful tips for travel brands [INFOGRAPHIC]

By Kevin May | January 24, 2013

Is there a magic bullet for how travel brands can make the most of their thousands of fans on Facebook? Probably not - but some data analysis can help point the way. Read More

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Travel industry will benefit when real-time interaction in social media finally kicks in

By Sean O'Neil | January 23, 2013

Graph Search, check-ins, timelines, Twitter, fan pages, reputation management, user reviews, sharing - the list of disciplines and services are endless. Read More

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Facebook: Travel is behind other sectors with social marketing, but some brands have nailed it

By Sean O'Neil | January 23, 2013

When Facebook speaks, many people in the travel industry (often reluctantly) listen. No longer that upstart social thing for young folk - it matters to one billion or so people globally. Read More

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