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Opinion / Online

Virtual connections: Building relationships with travelers to generate future demand

By Chris Blaine - Sojern | August 6, 2020

In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More

From Our Partners / Online

Connect with Gen Z travelers in a disruptive world

By Facebook Business | February 28, 2020

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

Opinion / Online

A realist’s take on travel advertising in 2020

By Nicholas Ward - Koddi | February 26, 2020

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

From Our Partners / Online

Stand out with creative to win with today’s travel consumers

By Facebook Business | February 18, 2020

As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More

News / Distribution

VIDEO: Personalization, the importance of data and privacy in travel

By Linda Fox | December 6, 2019

Developments in, as well as the challenges of, personalization in travel were up for discussion during an executive roundtable at the Phocuswright Conference 2019. Read More

Interview / Online

How I Got Here, episode 14 - Jerome Touze of WAYN

By Kevin May | November 21, 2019

WAYN (Where Are You Now?) was one of the first travel social networks. Co-founder and former co-CEO Jerome Touze joins hosts, David Litwak of Mozio and PhocusWire's Kevin May. Read More

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Interview / Online

In the green room at Phocuswright with... Simon Whitcombe

By PhocusWire | November 4, 2019

In a series of interviews with executives participating at the event in Florida in November, PhocusWire finds out what makes them tick... Next up: Simon Whitcombe of Facebook. Read More

From Our Partners / Online

Why zero‐friction is the future of the travel industry

By Facebook Business | October 24, 2019

The modern traveler expects nothing less than a frictionless experience and the travel companies that deliver this have the best chance of thriving in the future. Read More

From Our Partners / Online

VIDEO: Facebook Messenger Business on airlines getting chatty

By PhocusWire | September 17, 2019

With millions of businesses and consumers using the service, it's no wonder the aviation sector is using messaging tools to manage important parts of its communications with passengers. Read More

News / Technology

Destination marketing, part 2: Opportunities in search and social

By Mitra Sorrells | September 16, 2019

Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More

News / Online

Travel agents give thumbs-up to hiding vanity Instagram likes

By Jamie Biesiada - Travel Weekly | August 12, 2019

Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More

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News / Online

How Facebook's Libra cryptocurrency might fit into travel

By Linda Fox | July 1, 2019

Concerns are not surprising given the probes into the social media platform around privacy and wider concerns about cryptocurrencies, but, for travel, there are a few interesting elements about Libra. Read More

Opinion / Online

The Amazon effect on travel customer service: Patience is no longer a virtue

By Ford Blakely - Zingle | June 28, 2019

The old saying that patience is a virtue is no longer valid. Not in today’s world, where top brands like Amazon, Uber and Netflix have changed the expectations of consumers. Read More

From Our Partners / Online

Conversational commerce and the travel industry: it’s time to say hello

By Messenger Business | June 24, 2019

Immediate. Personal. Conversational. Mobile messaging has long been the preferred way for people to connect with friends and family. Now it’s transforming communications between travel businesses and... Read More

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News / Online

Mary Meeker's annual report: Growing giants, next-gen data and super apps

By Linda Fox | June 17, 2019

Many in the digital and wider industrial world await Mary Meeker’s annual trends report with anticipation for what can be expected for their sector. We look at the travel-related elements. Read More

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