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Costly Facebook advertising mistakes that travel brands should avoid
Costly Facebook advertising mistakes that travel brands should avoid
By Volkan Cagsal - Adphorus | October 24, 2018
Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More
Opinion | Online
How to manage social media marketing burnout
How to manage social media marketing burnout
By Viewpoints | October 3, 2018
This is a viewpoint by Volkan Cagsal, CEO of Adphorus. Unless you’ve been hiding under a rock for the past few years, you will have witnessed the rapid growth of social media impacting all aspects Read More
News | Technology
Summer reading - five news stories you may have missed
Summer reading - five news stories you may have missed
By Simone Puorto | August 7, 2018
According to Amanda Johnson, teacher at Study.com, "Summer reading is critical to not only retain information but also to grow in knowledge and critical thinking skills". And, even though the study Read More
News | Technology
Virtual reality is still finding its space at the customer experience table
Virtual reality is still finding its space at the customer experience table
By Linda Fox | July 25, 2018
Virtual reality hasn't gone mainstream, but barriers to content creation are coming down so it could still build momentum in travel. Read More
News | Technology
Can regulators protect travel companies from the growth of the technopoly?
Can regulators protect travel companies from the growth of the technopoly?
By Marisa Garcia | July 10, 2018
In a report entitled Technopoly, experts from the think tank ResPublica call on officials in the UK and Europe to stem what they describe as the growing digital monopolies of technology companies such Read More
News | Distribution
OAG survey booking and payments
Amazon tops list of alternative platforms consumers would use to book travel
By Mitra Sorrells | June 13, 2018
As speculation simmers regarding whether – or when - Amazon will make a foray into travel, a new survey finds 44% of travelers say they would be comfortable booking their trips on the e-commerce site.... Read More
News | Distribution
tripadvisor dining influencer
Diners trust TripAdvisor over Yelp, Google for restaurant recommendations
By Jill Menze | June 12, 2018
TripAdvisor is asserting its position as an influencer in the restaurant scene with a new study claiming consumers prefer the platform as a dining resource over Google, Facebook and Yelp. Read More
News | Online
Facebook touts benefits of people-based travel marketing
Facebook touts benefits of people-based travel marketing
By Jill Menze | June 7, 2018
With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More
News | Technology
QOTW: Something about an invasion of privacy
QOTW: Something about an invasion of privacy
By PhocusWire | June 1, 2018
Quote from Clayton Reid, CEO of MMGY Global, in an article on PhocusWire this week. Read More
News | Technology
Security series part 4 op-ed
Travel, data security and false narratives around Facebook
By Clayton Reid - MMGY Global | May 29, 2018
The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More
Opinion | Online
HolidayPirates' CEO on never spending on Google, tech partnerships and financial autonomy
HolidayPirates' CEO on never spending on Google, tech partnerships and financial autonomy
By Martin Cowen | May 17, 2018
This is the latest in a series of articles spun out of [email protected], recorded live over three days at ITB Berlin this March. More clips and interviews to come here, as well as on our YouTube channel. Read More
News | Distribution
How marketers should use Facebook's new Trip Consideration tool
How marketers should use Facebook's new Trip Consideration tool
By MDG | May 4, 2018
When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. Read More
News | Online
In a week of major data breaches, Orbitz represents the travel sector
In a week of major data breaches, Orbitz represents the travel sector
By Michele McDonald | March 20, 2018
It was already one of the worst weeks for revelations of data breaches. In what may be the mother of all invasions of privacy, Facebook revealed that a UK analytics firm scraped the data of 50 mill Read More
News | Online
You’ve been harvested: Why travel marketers should be worried about Cambridge Analytica
You’ve been harvested: Why travel marketers should be worried about Cambridge Analytica
By Nick Vivion | March 19, 2018
This is a new weekly-ish column from the editorial staff that will cover current events from a direct perspective based on our team's expertise in travel, hospitality, and technology.  In case yo Read More
News | Technology
Revinate hotel review report
Google hotel reviews more than doubled in 2017, drive overall increase
By Mitra Sorrells | March 13, 2018
Travelers posted 27% more hotel reviews in 2017 than a year earlier and most of that growth can be attributed to Google.   Read More
News | Online