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Death on the high CPCs - hotels getting killed by last-click attribution
Death on the high CPCs - hotels getting killed by last-click attribution
By Viewpoints | May 10, 2017
Marketing success today in the hotel sector can be measured using many diverse metrics. That's what makes it so fun, right? Analytics programs let you measure everything from who and where your web Read More
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Google boosts Trips app with new features
Google boosts Trips app with new features
By Linda Fox | May 8, 2017
Google says it has added new features to its mobile app Trips which was unveiled just over six months ago. The search giant has made it easier to share all reservation details from within the app b Read More
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Landmarks feature highly in Facebook check-in study
Landmarks feature highly in Facebook check-in study
By Kevin May | May 2, 2017
Restaurants and historic places were the two most popular categories that Facebook users "checked-in" on the social network in the summer season of 2016. Data released by Facebook, also covering si Read More
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What Southeast Asia travelers are thinking when booking a trip
What Southeast Asia travelers are thinking when booking a trip
By Marisa Garcia | May 2, 2017
The factors that motivate and drive booking decisions for travellers from Southeast Asia are revealed in a new report from Phocuswright. The rising middle class in this region, includes a growing p Read More
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Facebook extends Dynamic Ads to let airlines in as well
Facebook extends Dynamic Ads to let airlines in as well
By Kevin May | April 27, 2017
Facebook will now allow airlines to target users of the site with content based on when and where people perhaps want to travel. The functionality is available on both Facebook and its sister photo Read More
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Airbnb Trips - six months on, still in the treehouses, igloos and yurts phase
Airbnb Trips - six months on, still in the treehouses, igloos and yurts phase
By Viewpoints | April 11, 2017
Last November, Airbnb announced to the world its next wave of innovation to the strains of Maroon 5 with a dash of Lady Gaga. Trips was to be the next layer in the customer travel experience after Read More
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What part of the hotel experience is the most talked about on social media?
What part of the hotel experience is the most talked about on social media?
By Kevin May | March 29, 2017
Consumption and relaxing are the most popular activities that hotel guests will post about on social media, rather than ranting about staff. To uncover this data point, Local Measure examined every Read More
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Travelaer raises €4.3 million to improve online customer experience
Travelaer raises €4.3 million to improve online customer experience
By Kevin May | March 29, 2017
Product development and geographic expansion are on the schedule for Travelaer after it raised a €4.3 million funding round. The money has come from lead investor Entrepreneur Venture and with Plei Read More
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Data rules and loyalty building strategies for travel brands in Asia
Data rules and loyalty building strategies for travel brands in Asia
By Marisa Garcia | March 28, 2017
Loyalty building is apparently a high priority for Asia’s travel brands, with data analytics as a top priority to deliver loyalty-fostering personalization. The survey, part of a recent report by d Read More
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Facebook and its new battle for the attention of travelers in a destination
Facebook and its new battle for the attention of travelers in a destination
By Nick Vivion | March 27, 2017
There’s never really been a forceful value proposition for a social network for travelers - Facebook’s global dominance has pretty much kept the competition at bay. Why invest resources in a networ Read More
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Slow-burn travel influencer partnerships in order to grow faster
Slow-burn travel influencer partnerships in order to grow faster
By Viewpoints | March 23, 2017
Travel marketers are told to embrace influencers: those demi-gods of social media who can wave a magic wand with a single post that instantly puts your hotel on the map or makes your attraction world- Read More
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TripAdvisor enters Facebook messaging, activity and restaurant bookings just a bot away
TripAdvisor enters Facebook messaging, activity and restaurant bookings just a bot away
By Kevin May | March 16, 2017
TripAdvisor is dipping its toes in the chatbot and Facebook Messenger waters this week, launching a destination tool for travellers. The tool follows the same model as many of the others that have Read More
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As social media evolves, travellers demand joined-up customer service
As social media evolves, travellers demand joined-up customer service
By Nick Vivion | March 15, 2017
Customer service has always been one of the most challenging areas of any service-based business. This is especially acute in travel, where there is far more emotion and expectation attached than i Read More
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Peakwork brings bookings via Facebook ads
Peakwork brings bookings via Facebook ads
By Martin Cowen | March 14, 2017
Travel firms using Peakwork's Player Hub can now embed real-time pricing and availability into their Facebook and Instagram ads via a new API connection. The German dynamic packaging tech specialis Read More
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Facebook shuffles travel content into City Guides
Facebook shuffles travel content into City Guides
By Kevin May | March 6, 2017
Facebook has organised some of the travel-related content on the network into a single service known as City Guides. It is not some kind of jaw-dropping, killer app or piece of functionality but, i Read More
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