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Five steps to increase bookings with Facebook remarketing

By Sponsored Content | February 3, 2016

Today, more than 70% of travel’s digital ad dollars go to direct response advertising. Intent-based search advertising takes the lion's share and has proven to drive revenue reliably and effectively a Read More

News / Online

Ixigo proves Facebook (not YouTube) is the place for video marketing

By Kevin May | February 1, 2016

Sometimes the chaos that is Facebook can actually be a gold mine for travel brands, with even YouTube taking a back seat when it comes to video marketing. On the one hand, India-based metasearch en Read More

News / Technology

KLM tries WhatsApp chat, Hyatt sees Messenger results [UPDATED]

By Sean O'Neil | January 29, 2016

KLM will be the first travel brand to trial a rebooking service via WhatsApp, the messaging app that claims nearly a billion users. As of February, when passengers of a connecting flight at Amsterd Read More

News / Online

Destinations establish way of measuring ROI of social media

By Kevin May | January 15, 2016

Destinations are some of the most prolific users of social media in the travel industry - a trend that includes a wide cross section of channels and often backed by hefty levels of marketing spend. Read More

News / Technology

As Apple and others get emotional, where might travel fit in?

By Linda Fox | January 8, 2016

There's lots of coverage across mainstream and technology press in the past few hours about Apple buying a company called Emotient. Most of what Apple does generally gains column inches but this on Read More

News / Online

Travel content triggers Facebook envy (and other not-so happy outcomes)

By Kevin May | January 3, 2016

Envy is the "missing link" around the negative aspects of social media - and travel-related content is often at the centre of it, according to a study. An investigation by the Sauder School of Busi Read More

News / Technology

Facebook rides with Uber for transportation service on Messenger

By Kevin May | December 17, 2015

Facebook is continuing the integration of its private Messenger service with third parties, launching a ground transport hailing service through Uber. The social network is piloting the tool throug Read More

News / Online

Peek’s review system to be investigated by TripAdvisor

By Kevin May | November 20, 2015

Tours and activities brand Peek is under investigation by TripAdvisor for suggesting a system it has could be used by owners to ensure only positive feedback appears on review sites. UPDATE (5pmET) Read More

News / Technology

KLM confirms Facebook Messenger play

By Linda Fox | November 13, 2015

Dutch airline KLM has said it will offer booking confirmation and boarding passes for customers via Facebook Messenger by the end of the year. The airline will likely be the first to be active on Read More

News / Technology

Rapid change in technology is keeping travel on its toes

By Linda Fox | November 9, 2015

Slides on how quickly new technology permeates the consumer world are flashed up at travel conferences regularly but that makes them no less staggering or daunting for those in the industry trying to Read More

News / Technology

A glimpse at what Facebook Messenger and M might do for travel

By Linda Fox | November 5, 2015

Most people associate M with a Bond character but that might change when Facebook unleashes its own M. The social giant is currently Beta testing the concierge service in the US. Taking advantag Read More

News / Online

Tourism board brands itself on social media - tweets for tattoos

By Kevin May | November 4, 2015

Fair play to VisitRichmond, the small tourism authority for the state capital of Virginia, for taking an extremely unconventional route to getting exposure on social media. The city recently hosted Read More

News

Understanding the older generation and its tech-savvy relationship with travel

By Kevin May | October 1, 2015

Silver Surfers, Baby Boomers, call them what you like - but the older members of a population are a huge segment of the travelling public. This group is a growing one, too, with life-spans and disp Read More

News / Online

TripAdvisor wins one domain dispute, loses another

By Kevin May | September 30, 2015

Little is noted publicly as to the extent in which big brands will go to in order to get their hands on variations of their brand names in web addresses. But TripAdvisor recently filed complaints a Read More

News / Technology

Phoenix from the ash cloud (or how KLM formulated its social media strategy)

By Linda Fox | September 25, 2015

Think about airlines on social media and KLM usually comes top of mind for its tweets (not always scoring high), quirky campaigns and other initiatives on the various channels. The airline has take Read More

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