The Phocuswright Conference 2021

Take a deep breath, enjoy the moment. Once again travel businesses are hiring, posting sales and serving customers.

The pandemic is receding in many places, and though it may never truly go away, there is optimism. Now is travel’s renaissance as it wakens to greater energy and bright possibilities – a time to engage with colleagues, customers and partners with fresh perspective.

Considering how hard we have worked to get here, it is imperative to get this moment right.

A big step toward improvement is to evaluate our missteps as well as our successes. Is there something broken that needs fixing? An old habit holding us hostage?

Anticipating growth and change is one thing, but charting a course that is profitable, fulfilling and meaningful is another. We must take stock of the past as we refocus our efforts on the next prize – a healthy and safe environment, an improved travel experience, revitalized destinations, streamlined processes, faster response times, and a fair and diverse workplace.

Striving for perfection is folly but improving on the past makes us stronger. There is no better time to make good choices, before fully ramping up, as we consider who to hire, how to organize and where to invest.