Top Travel Tech Weekly News

News / Technology

Study tracks how travel shoppers use Google’s AI Mode

By Abby Crotty | September 9, 2025

A small behavioral study from Propellic examined how travelers interact with Google AI Mode and why travel marketers need to adjust. Read More

News / Online

OTAs' high hopes for social, AI channels as Q2 marketing spend hits $5B

By Linda Fox | September 8, 2025

OTAs are looking to drive efficiency as they diversify from performance marketing to other channels, including social and AI-powered search. Read More

News / Online

Travel industry stakeholders react to Google Chrome, data sharing ruling

By Morgan Hines | September 5, 2025

What does it mean for travel now that Google will be required to share data with rivals? Read More

News / Technology

Agentic AI and the impending surge of look-to-book ratios

By Mark Frary | September 3, 2025

With an increase in L2Bs, travel companies need to be ready to ensure their costs don't balloon. Read More

News / Technology

Travel Tech Flashback: What made headlines in 2022?

By Linda Fox | September 2, 2025

The travel industry bounced back in 2022, but war in Ukraine caused further uncertainty early in the year. Read More

Opinion / Technology

Is short-term rental tech becoming a pay-to-play market?

By Pierre-Camille Hamana - Hospitable | August 29, 2025

Hospitable CEO Pierre-Camille Hamana discusses PMS-imposed revenue-sharing fees and the ramifications for the STR sector. Read More

News / Distribution

Have TikTok and Booking.com just ‘nuked’ the travel funnel?

By Morgan Hines | August 28, 2025

Select U.S. users can now book hotel rooms through Booking.com directly on TikTok—and the platform has also launched TikTokGO for creators to earn travel commissions. Read More

News / Distribution

Booking.com and hotels increasingly go their separate ways

By Matthew Parsons | August 27, 2025

The relationship with Booking.com has especially soured in Europe as the OTA faces a lawsuit from 10,000 hotels. Read More

News / Online

Travel Tech Flashback: What made headlines in 2020?

By Abby Crotty | August 26, 2025

As part of our Travel Tech Flashback series, we took a look at 2020, otherwise known as the year that changed travel forever. Read More

Opinion / Technology

Will travel's messy data hamper AI progress?

By Timothy O'Neil-Dunne | August 25, 2025

Are we layering AI agents on top of an already broken data foundation that was never fit for machine consumption? Read More

News / Online

Addressing rising customer acquisition costs in travel

By Abby Crotty | August 21, 2025

According to a survey of approximately 270 respondents across the travel industry, customer acquisition costs were up approximately 35% from 2022 to 2025, while customer lifetime value was up just 4.5%.... Read More

News / Technology

Generative AI platform personalization: At what cost?

By Matthew Parsons | August 20, 2025

Travel companies have been striving to obtain specific, personalized data for many years. Are the AI platforms about to gain a competitive edge as they learn more about the users? Read More

News / Online

Travel Tech Flashback: What made headlines in 2018?

By Linda Fox | August 19, 2025

Take a look back at some of the headlines in the travel industry from 2018. Do they any bearing on what's happening now? Read More

Opinion / Online

Social commerce is the future: 5 strategies to help travel brands adapt

By David Armstrong - HolidayPirates Group | August 18, 2025

According to David Armstrong, CEO and co-founder of HolidayPirates Group, the future of e-commerce is scroll-first, not search-first. Why is travel unprepared? Read More