Distribution

PhocusWire's in-depth coverage of the travel, tourism and hospitality industry with its distribution process and systems, featuring news, analysis, interviews, research and more.
CitizenPlane acquires Yieldin's revenue management solution
News / Distribution
CitizenPlane acquires Yieldin's revenue management solution
By Linda Fox | February 4, 2026
CitizenPlane has renamed the solution Pulse and said the additional module boosts the development of... Read More
Hotel direct bookings remain stable despite rise of AI
News / Distribution
Hotel direct bookings remain stable despite rise of AI
By Abby Crotty | February 2, 2026
SiteMinder's annual Hotel Booking Trends report found that direct booking remained largely unchanged... Read More
What’s next for airline distribution?
News / Distribution
What’s next for airline distribution?
By Abby Crotty | January 30, 2026
Pkfare's Jesus Monzo Faubel and Mystifly's Jeremy Jameson talk about next steps in airline... Read More
Unpacking the latest corporate travel trends
News / Distribution
Unpacking the latest corporate travel trends
By Abby Crotty | January 29, 2026
Neil Geurin, VP of global sales for American Airlines, discusses behavioral trends, NDC, technological... Read More
A new age of travel selling: AI, personalization and human touch
News / Distribution
A new age of travel selling: AI, personalization and human touch
By Abby Crotty | January 26, 2026
Fora's Jake Peters and Unravel's Maarten van Pijpen discuss travel selling strategies and how both... Read More
Why Google's UCP is not a game changer in travel
Opinion / Distribution
Why Google's UCP is not a game changer in travel
By Mario Gavira | January 20, 2026
Mario Gavira suggests that the new standard is not yet viable for the travel sector.... Read More
China opens antitrust probe into Trip.com
News / Distribution
China opens antitrust probe into Trip.com
By Abby Crotty | January 15, 2026
The company's Hong Kong-listed shares tumbled nearly 20% the day after the probe was announced.... Read More
Rethinking availability, risk and conversion in hotel distribution
From Our Partners / Distribution
Rethinking availability, risk and conversion in hotel distribution
By PhocusWire | January 15, 2026
Learn more about the concept of 'invisible loss' in travel and how availability gaps and limited... Read More
Google UCP and travel’s race for an agentic commerce standard
News / Distribution
Google UCP and travel’s race for an agentic commerce standard
By Morgan Hines | January 15, 2026
The protocol will allow agents and systems to operate in tandem over businesses, payment providers and... Read More
Sabre takes stake in BizTrip AI, plans AI corporate travel assistants
News / Distribution
Sabre takes stake in BizTrip AI, plans AI corporate travel assistants
By Linda Fox | January 14, 2026
The partnership pairs Sabre’s agentic APIs and MCP with BizTrip AI’s travel LLM model and agentic AI... Read More
Sponsored Content
From Our Partners
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
September 9, 2025
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
August 19, 2025
Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More