Distribution

Agentic commerce in travel: Preparing for the industry’s next big shift
From Our Partners / Technology
Agentic commerce in travel: Preparing for the industry’s next big shift
By Michelle Bruno | April 14, 2026
The report provides a look at how agentic AI is reshaping travel commerce and what travel merchants must do to prepare for the next phase of AI-driven discovery, booking and payment. Read More
Trust, leapfrogs and the big bets on Africa's travel
News / Online
Trust, leapfrogs and the big bets on Africa's travel
By WIT | April 13, 2026
Panelists at WiT Africa outline “10 big bets” on the continent’s travel future, highlighting trust, AI-driven leapfrogging and the enduring role of local expertise in an increasingly agentic landscape. Read More
Envisioning travel in 2046: Industry leaders map the future
News / Technology
Envisioning travel in 2046: Industry leaders map the future
By PhocusWire | April 13, 2026
A joint report from Phocuswright and ITB Berlin shares insights on the future of travel and tourism based the inaugural Leadership Exchange event held at ITB Berlin 2026. Read More
Why OTA share of experiences is so low
Opinion / Distribution
Why OTA share of experiences is so low
By Douglas Quinby - Arival | April 10, 2026
Douglas Quinby, the co-founder and CEO of Arival, shares some truth about sizing the global travel experiences sector. Read More
TPConnects adds MCP layer to Iris content platform
News / Distribution
TPConnects adds MCP layer to Iris content platform
By Michael B. Baker | April 8, 2026
With its MCP layer, airline content can be turned into machine-readable protocol that is easy for AI agents and automated tools to understand. Read More
Lake.com introduces subscription model for hosts, property managers
News / Distribution
Lake.com introduces subscription model for hosts, property managers
By Cathy Walsh | April 6, 2026
Membership option offers a commission-free alternative as operators seek more control over distribution and guest relationships. Read More
HBX Group acquires packaging tech specialist PerfectStay
News / Technology
HBX Group acquires packaging tech specialist PerfectStay
By Linda Fox | April 1, 2026
The company initially acquired 25% of Paris‑based PerfectStay in mid 2024. Read More
Ten structural shifts redefining Asia Pacific travel
News / Online
Ten structural shifts redefining Asia Pacific travel
By Phocuswright Research | March 31, 2026
Some trends are already reshaping travel, while others are still emerging. Read More
Travelport shareholders inject $50M to boost AI development
News / Distribution
Travelport shareholders inject $50M to boost AI development
By Linda Fox | March 26, 2026
Travelport laid out three strategic priorities going forward including expanding AI capabilities and improving content supply.   Read More
Independent hotel reliance on OTAs increased in 2025
News / Distribution
Independent hotel reliance on OTAs increased in 2025
By Linda Fox | March 25, 2026
A Cloudbeds report revealed an increase in the share of bookings for independent properties going to OTAs in 2025. Read More
Byway expands distribution through TUI retail partnership
Opinion / Distribution
Byway expands distribution through TUI retail partnership
By Cathy Walsh | March 24, 2026
The partnership reflects growing demand for non-flight options and brings overland travel to a broader retail audience. Read More
AI booking push continues, despite OpenAI's strategic shift
News / Technology
AI booking push continues, despite OpenAI's strategic shift
By Cathy Walsh | March 24, 2026
Travel companies are advancing a range of approaches to AI-driven booking, highlighting a fragmented path toward agentic commerce. Read More
PhocusWire's travel tech news briefs: TourRadar, SAP Concur, HTS and more...
News / Technology
PhocusWire's travel tech news briefs: TourRadar, SAP Concur, HTS and more...
By PhocusWire | March 20, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Hilton adds Yotel to portfolio with franchise deal
News / Distribution
Hilton adds Yotel to portfolio with franchise deal
By Linda Fox | March 19, 2026
YOTEL will continue to license and manage its brand but have access to Hilton's distribution and technology platforms and Honors loyalty program. Read More
Winning in attractions: Innovation, personalization and the travel experience economy
News / Technology
Winning in attractions: Innovation, personalization and the travel experience economy
By WIT | March 18, 2026
Trip.com Group is leveraging technology to grow its travel experiences business. Read More
The Phocuswright Conference 2026