A website is for life, not just Christmas
Work on the website doesn’t end once the site is built and homepage optimised.
Much like you wouldn’t drive a car without a yearly service, maintaining your website and updating the homepage on a regular basis is vital.
Travel company websites need to ensure they refresh and review the look and feel of the landing page to keep it in-line with current off-line promotions and ensure the personality of the company shines through.
There are CMS systems out there, including our Marmalade Suite tool, which give the user complete control over web output, making it easy to add or remove signposts to other pages for example.
A website is for life, not just Christmas:
Work on the website doesn’t end once the site is built and homepage optimised.
Much like you wouldn’t drive a car without a yearly service, maintaining your website and updating the homepage on a regular basis is vital.
Travel company websites need to ensure they refresh and review the look and feel of the landing page to keep it in-line with current off-line promotions and ensure the personality of the company shines through.
There are CMS systems out there, including our Marmalade Suite tool, which give the user complete control over web output, making it easy to add or remove signposts to other pages for example.
NB: This How To series is authored by Marcus Brennand of Digital Marmalade