SEO tip #3 - Writing unique, useful copy:
Integrate your PPC and SEO by using PPC data to find the keywords for your best converting destinations, or destinations with traffic/ranking potential and optimise these pages individually.
Ensure that optimised copy is genuinely useful for users – while it is important to write for the search engines, content should also be tailored for your customers and prospects.
Useful and informative content will not only rank for long tail searches, but also have the potential to attract inbound links and rank for higher volume terms, such as ‘nightlife in Turkey’.
SEO tip #3 - Writing unique, useful copy:
Integrate your PPC and SEO by using PPC data to find the keywords for your best converting destinations, or destinations with traffic/ranking potential and optimise these pages individually.
Ensure that optimised copy is genuinely useful for users – while it is important to write for the search engines, content should also be tailored for your customers and prospects.
Useful and informative content will not only rank for long tail searches, but also have the potential to attract inbound links and rank for higher volume terms, such as ‘nightlife in Turkey’.
NB: This How To series is authored by Nigel Muir of DBD Media