Customer Relationship Management

WAF-15below
News / Technology
VIDEO: 15below on taking traveler communications to the next level
By Linda Fox | October 9, 2019
At the World Aviation Festival 2019, PhocusWire spoke wiht 15below on the challenges of airline communications, especially during disruption. Read More
emirates-digital-marketing-waf19
News / Distribution
VIDEO: Emirates on priorities and challenges for an airline's digital strategy
By Linda Fox | October 8, 2019
During the World Aviation Festival 2019, PhocusWire interviewed Alex Knigge, Emirates SVP of marketing and brand, whose role is to focus on the customer experience. Read More
What billions of GDS data signals tell us about traveler booking behavior
From Our Partners / Online
What billions of GDS data signals tell us about traveler booking behavior
By Robert Brown - Travelport | October 7, 2019
The report investigates the six dominant traveler personas that make up global travel bookings – solo travelers, families, business travelers, couples, weekenders, and groups. Read More
REPORT: Building lifetime value in travel through travel recommendations
From Our Partners / Online
REPORT: Building lifetime value in travel through travel recommendations
By Marisa Garcia - PhocusWire | October 3, 2019
We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More
How-i-got-here-tyler-dikman-3
Interview / Online
How I Got Here, episode 7 - Tyler Dikman of LoungeBuddy
By Kevin May | October 3, 2019
Tyler Dikman of LoungeBuddy, which was recently acquired by American Express, joins David Litwak and Kevin May for the latest episode of How I Got Here.  Read More
TripAdvisor axes tickets to whale and dolphin parks
News / Online
TripAdvisor axes tickets to whale and dolphin parks
By Kevin May | October 2, 2019
TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More
VIDEO: OpenJaw Technologies on airlines finding the path to retailing
News / Distribution
VIDEO: OpenJaw Technologies on airlines finding the path to retailing
By Kevin May | October 1, 2019
It would be fair to say that some airlines - some very big airlines, in fact - were unsure about the role of retail in their business models. Read More
singapore-airlines-WAF19
News / Startups
VIDEO: Singapore Airlines on digital innovation, internal buy-in and prioritizing projects
By Linda Fox | October 1, 2019
Singapore Airlines' Jerome Thil talks to PhocusWire at the World Aviation Festival 2019 on recent digital initiatives and the airline's culture. Read More
VIDEO: Volaris on building next-generation loyalty models
News / Online
VIDEO: Volaris on building next-generation loyalty models
By Kevin May | September 30, 2019
PhocusWire spoke to Carolyn Prowse, chief commercial officer at Volaris, to find out how the airline approaches the retail model and where it can go next. Read More
waf-pegasus-airlines-ceo
News / Distribution
VIDEO: Pegasus Airlines on mobile, distribution ambitions and tech as a differentiator
By Linda Fox | September 26, 2019
PhocusWire talked to Pegasus Airlines CEO Mehmet Nane about customer centricity, distribution and mobile at the World Aviation Festival 2019 in London. Read More
Thomas Cook's digital strategy - great ideas that came too late
News / Online
Thomas Cook's digital strategy - great ideas that came too late
By Kevin May | September 23, 2019
Years after when a serious strategy should have been considered, Thomas Cook finally hired its first chief digital officer in the shape of Marco Ryan. He was in the job less than 12 months. Read More
Thomas Cook collapses after investors pull the plug on survival package
News / Technology
Thomas Cook collapses after investors pull the plug on survival package
By Kevin May | September 22, 2019
Plenty of factors have led to the tour operating giant's demise, including its failure, at crucial times, to grasp the complexities of IT and the wider digital world. Read More
What’s good for millennial travelers is good for all generations
Opinion / Online
What’s good for millennial travelers is good for all generations
By Matt Walker - LikeWhere | September 18, 2019
The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More
VIDEO: Facebook Messenger Business on airlines getting chatty
From Our Partners / Online
VIDEO: Facebook Messenger Business on airlines getting chatty
By PhocusWire | September 17, 2019
With millions of businesses and consumers using the service, it's no wonder the aviation sector is using messaging tools to manage important parts of its communications with passengers. Read More
Air-France-KLM-digital-social-media
News / Distribution
VIDEO: Air France KLM on sales across social, China and being where customers are
By Linda Fox | September 16, 2019
PhocusWire spoke to Air France-KLM vice president of digital strategy Guido van Til about the social media strategy across the airlines and staying on top of digital developments. Read More