Booking.com News

As a global leader in online accommodations and travel services, Booking.com continues to shape the digital travel experience through innovation, platform evolution, and strategic partnerships. PhocusWire delivers the latest Booking.com news to keep industry professionals informed on how this travel giant is adapting to shifting market dynamics and consumer expectations.

Key Booking.com updates, partnerships, and market trends

Follow developments in Booking.com’s core technology, loyalty strategies, and supplier relationships, along with its expansion into flights, experiences, and payments. Our reporting covers how the brand is responding to competitive pressures, regulatory environments, and the increasing demand for seamless, personalized travel.

Expedia splashed out record $5.3 billion on marketing in 2017
News / Online
Expedia splashed out record $5.3 billion on marketing in 2017
By Kevin May | February 12, 2018
Expedia Inc spent a record $5.3 billion on marketing in 2017 - a figure that continues to trouble investors amid its full year financial results. Read More
Booking.com leads the way as top hotel channel
News / Distribution
Booking.com leads the way as top hotel channel
By Kevin May | February 7, 2018
Some 72 million reservations have been analysed to discover what are claimed to be top revenue-generating booking channels for hotels. Read More
Online travel agency fightback: Tactics to lure direct bookings
Opinion / Distribution
Online travel agency fightback: Tactics to lure direct bookings
By Max Starkov - HEBS Digital | February 6, 2018
As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Read More
An insider's tale on hotel website conversion rates
Opinion / Distribution
An insider's tale on hotel website conversion rates
By Jean-Louis Boss - Fastbooking | February 2, 2018
The conversion rate of a hotel website is determined by so many factors that one shouldn’t be fooled into trying to meet an industry average. Read More
blockchain ota disruption
Opinion / Technology
Pulse check: Blockchain not a panacea to disrupt web travel
By Douglas Quinby - Phocuswright | February 1, 2018
People have been bashing online travel agencies since, well, they first came along in the mid-1990s. Read More
travljp content marketing
News / Online
How content truly is king for a travel search site
By Mitra Sorrells | January 23, 2018
Travel.jp, Japan’s largest travel search site, is drawing eyebrow-raising numbers to its articles and reviews that would make most media companies envious.   Read More
lokckchain booking disruption
News / Distribution
Is this the start of blockchain-based disruption for travel?
By Mitra Sorrells | January 22, 2018
LockChain - what may be the first blockchain-based marketplace for booking hotels and private accommodations - released its alpha version on Friday.  Read More
QOTW: Something about being big and getting bigger
News / Online
QOTW: Something about being big and getting bigger
By PhocusWire | January 19, 2018
Quote from Glenn Fogel, CEO of the Priceline Group. Read More
Spain will need Millennials to push web travel bookings
News / Online
Spain will need Millennials to push web travel bookings
By Kevin May | January 19, 2018
Online travel bookings are unlikely to become the preferred method of buying travel is Spain until at least 2022. Read More
Tripping eyes growth with expanded leadership team
News / Online
Tripping eyes growth with expanded leadership team
By Mitra Sorrells | January 16, 2018
Vacation rental search site Tripping is initiating an aggressive expansion strategy led by a new executive team. Read More
Video: Wildest dreams didn't predict success of Booking.com
News / Online
Video: Wildest dreams didn't predict success of Booking.com
By Kevin May | January 16, 2018
Depending on who you ask, Booking.com is either the finest example of an online travel success story or a giant of the industry that hotels love to hate. Read More
Powerful travel brands face uncertain future in a blockchain-led world
News / Distribution
Powerful travel brands face uncertain future in a blockchain-led world
By Mitra Sorrells | January 10, 2018
Will blockchain render powerful travel industry intermediaries extinct? That’s the prediction of Maksim Izmaylov, CEO of Winding Tree Read More
Report: Luxury hotel brands must navigate shifting online ad landscape
News / Online
Report: Luxury hotel brands must navigate shifting online ad landscape
By Mitra Sorrells | January 9, 2018
Luxury hotel brands need to reexamine their digital marketing budgets as Google continues to grow its presence in travel search and online booking. Read More
Investigation: Hotels and online agencies battle on three fronts (Part Two)
Opinion / Distribution
Investigation: Hotels and online agencies battle on three fronts (Part Two)
By Robert Cole - RockCheetah | January 8, 2018
Logically, hotel reward program members have always booked a disproportionate amount of business. Read More
Investigation: Hotels and online agencies battle on three fronts (Part One)
Opinion / Distribution
Investigation: Hotels and online agencies battle on three fronts (Part One)
By Robert Cole - RockCheetah | January 5, 2018
Don’t be fooled, despite the occasionally cordial "partnering" rhetoric between the major hotel brands and OTAs, this is an existential battle. Read More
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